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64/100
EcomScout

Toybox receives an EcomScout Rating of S (64/100), ranking #6,004 out of 844,857 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 787.7K visits per year with estimated revenue of $61.7K - $123.4K/mo. It offers 72 products at an average price of $25.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$61.7K - $123.4K/mo
Est. Traffic/mo
65.6K
Products
72
Top Market
US (67%)
Top Channel
organic (35%)
Trustpilot
3.0/5 (25)

Store Intelligence Summary

Traffic breakdown: organic 35%, paid 28%, direct 24%, referral 3%.

Product pricing: Average price of $25 (range: $6 – $199). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $8.1K/mo in paid search ($97.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.0/5 based on 25 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (67%), VN (8%), GB (5%).

Best-selling product: Original Toybox Starter Bundle (Renewed) ($199). Other top sellers include Toybox Plus Membership, Bolts Bundle (Digital), Deluxe Printer Food Bundle.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$25.5M/mo
Total Stores
8,237
Avg Revenue
$3K/mo
Top 10% Threshold
$52K/mo

Competition Breakdown

31%
39%
20%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $25M/month across 8,237 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $52K+/month
  • This store outperforms 94% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 466 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
46.3%
Pages/Visit
2.3
Avg. Time on Site
55s
Avg. Product Price
$25

Range: $6 - $199

Rating Breakdown

Traffic Growth85/100
Business Quality80/100
Marketing Efficiency58/100
Revenue Performance56/100
Trustpilot50/100

Traffic Sources

organic35.2%
paid27.8%
direct23.8%
referral3.2%
social1.6%

Marketing & Ad Spend

Monthly Ad Spend

$8K

Google Ads estimate

Yearly Ad Budget

$98K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
3d printer186K$1.26$6.7K
3d printers28K$1.12$7.1K
toy boxEasy7K$0.52$1.1K
toyboxEasy6K$0.50$265
toybox 3d printerEasy3K--

Trustpilot Rating

3.0

25 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
66.6%
🇻🇳Vietnam
8.5%
🇬🇧United Kingdom
5.1%
🇨🇦Canada
3.9%
🇷🇺Russia
3.5%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About Toybox

Is Toybox a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Toybox is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Toybox safe to buy from? Is it a scam?

Toybox has a Trustpilot rating of 3.0/5 based on 25 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (64/100).

What is Toybox's EcomScout rating and what does it mean?

Toybox has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Toybox generate?

Toybox receives approximately 787.7K visits per year with estimated monthly revenue of $61.7K - $123.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Toybox use?

We detected 8 Shopify apps on Toybox, including Shogun Page Builder, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Toybox. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Toybox Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: S

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