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ToyBox homepage screenshot
58/100
EcomScout

ToyBox receives an EcomScout Rating of A+ (58/100), ranking #12,554 out of 890,660 Shopify stores we track. This Toys Baby & Kids store attracts 172.7K visits per year with estimated revenue of $28.9K - $67.4K/mo. It offers 10 products at an average price of $141.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$28.9K - $67.4K/mo
Est. Traffic/mo
14.4K
Products
10
Top Market
US (29%)
Top Channel
N/A
Trustpilot
2.8/5 (32)

Store Intelligence Summary

Product pricing: Average price of $141 (range: $69 – $299). Positioned in the premium segment.

Ad spend: Estimated $1.9K/mo in paid search ($22.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.8/5 based on 32 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (29%), VN (28%), GB (22%).

Best-selling product: Foldable Learning Tower ($129). Other top sellers include Toy Car Garage - BIG, Toy Car Garage - small, Play Kitchen Set.

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Toys Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$3.7M/mo
Total Stores
562
Avg Revenue
$7K/mo
Top 10% Threshold
$106K/mo

Competition Breakdown

20%
38%
24%
7%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Toys market generates $4M/month across 562 stores
  • 10% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Toys stores earn $106K+/month
  • This store outperforms 94% of Toys competitors
  • Low average order value ($0) — consider bundling or upsells
  • 59 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
60.0%
Pages/Visit
1.7
Avg. Time on Site
1m 41s
Avg. Product Price
$141

Range: $69 - $299

Rating Breakdown

Business Quality90/100
Traffic Growth70/100
Revenue Performance55/100
Trustpilot50/100
Marketing Efficiency27/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$22K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
kids toys12K$0.57$354
toy boxEasy7K$0.52$1.1K
toyboxEasy6K$0.50$265
kids kitchenEasy2K$0.38$25
kidkraft dollhouseEasy2K$0.36$36

Trustpilot Rating

2.8

32 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
29.2%
🇻🇳Vietnam
27.9%
🇬🇧United Kingdom
22.4%
🇫🇷France
11.2%
🇩🇪Germany
6.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Toys Products

Products gaining popularity in Toys right now, based on Amazon & Google Trends data.

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

90
$24.98+285%
iThird Battery Operated Wall Sconces Set of 2: 10000mAh Rechargeable Wall Lights with Remote Control, 360° Rotate Wireless Wall Scone Decor for TV/Mirror Bedroom Living Room, 31.5 Inch, Black

iThird Battery Operated Wall Sconces Set of 2: 10000mAh Rechargeable Wall Lights with Remote Control, 360° Rotate Wireless Wall Scone Decor for TV/Mirror Bedroom Living Room, 31.5 Inch, Black

89
$48.49+219%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry

79
$29.99+56%
Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

65
$27.98+115%
See all trending Toys products

Frequently Asked Questions About ToyBox

Is ToyBox a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, ToyBox is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is ToyBox safe to buy from? Is it a scam?

ToyBox has a Trustpilot rating of 2.8/5 based on 32 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).

What is ToyBox's EcomScout rating and what does it mean?

ToyBox has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does ToyBox generate?

ToyBox receives approximately 172.7K visits per year with estimated monthly revenue of $28.9K - $67.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does ToyBox use?

We detected 6 Shopify apps on ToyBox, including Shop, Loox Photo Reviews, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Toys store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against ToyBox. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Toys store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

ToyBox Shopify store analysis • ToysBaby & Kids • Unlikely Dropshipper • Rating: A+

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