Toy Kingdom
toykingdom.co.zaToy Kingdom receives an EcomScout Rating of B+ (41/100), ranking #18,564 out of 139,234 Shopify stores we track. This Toys Parenting store attracts 2.2M visits per year with estimated revenue of $2.7K - $6.3K/mo. It offers 2.5K+ products at an average price of $632.
Store descriptionLooking for toys? Shop the most loved toys at Toy Kingdom. Find popular toys from brands like Barbie, Nerf, and Lego. Available now!
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 68%, Direct 15%, Referrals 9%, Mail 6%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $632 (range: $200 – $1099). Positioned in the premium segment.
Customer trust: Trustpilot score 2.9/5 based on 4 reviews. Mixed reviews — potential service or quality concerns.
Top markets: ZA (90%), US (4%), PH (2%).
Best-selling product: LEGO® Botanicals Mini Orchid Plant ($599.90). Other top sellers include LEGO Icons Botanicals Pretty Pink Flower Bouquet 10342 Building Set, LEGO® Icons Bouquet of Roses, LEGO® City Holiday Adventure Camper Van.
Toys Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Toys market generates $4M/month across 387 stores
- •12% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Toys stores earn $129K+/month
- •This store outperforms 92% of Toys competitors
- •Low average order value ($0) — consider bundling or upsells
Best Selling Products
#1LEGO® Botanicals Mini Orchid Plant
$599.90
#2LEGO Icons Botanicals Pretty Pink Flower Bouquet 10342 Building Set
$1099.00
#3LEGO® Icons Bouquet of Roses
$1099.00
#4LEGO® City Holiday Adventure Camper Van
$649.90
#5LEGO® Technic Lamborghini Huracán Tecnica
$999.90
#6LEGO® City Burger Van, Food Truck
$379.90
#7LEGO® City Fire Rescue Helicopter
$199.90
#8LEGO® City Emergency Ambulance
$379.90
#9LEGO® City F1 Driver With McLaren Race Car
$279.90
Range: $200 - $1099
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| toy kingdom south africaEasy | 12 | - | - |
Trustpilot Rating
4 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
Klaviyo Reviews
Agree Terms & Conditions PRO
Wishlist ‑ Wishify
Back in stock Restock Alert ZA
Lookbook Shop by Gallery Ace
Age Check Age Verification Ace
Sales Pop up ‑ Boost Sales Ace
Sticky Add to Cart Bar Ace0JavaScript
Analytics
Google AnalyticsE-commerce Platform
ShopifyEmail Marketing
Reviews
Pre-Order
Similar Stores
View all →Trending Toys Products
Products gaining popularity in Toys right now, based on Amazon & Google Trends data.
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry
bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk
Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver
Delta Mylan (1-Pack) Toilet Paper Holder Champagne Bronze Pivoting Tissue Roll Rod, Organization and Storage, Wall Mounteded Gold Bathroom Accessories MYN50-CZ
Frequently Asked Questions About Toy Kingdom
Is Toy Kingdom a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Toy Kingdom is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Toy Kingdom safe to buy from? Is it a scam?
Toy Kingdom has a Trustpilot rating of 2.9/5 based on 4 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (41/100).
What is Toy Kingdom's EcomScout rating and what does it mean?
Toy Kingdom has an EcomScout rating of B+ (41/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Toy Kingdom generate?
Toy Kingdom receives approximately 2.2M visits per year with estimated monthly revenue of $2.7K - $6.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Toy Kingdom use?
We detected 8 Shopify apps on Toy Kingdom, including Klaviyo Reviews, Agree Terms & Conditions PRO, Wishlist ‑ Wishify and more. The store uses the "MAIN - UPDATE" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Toys store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Toy Kingdom. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Toys store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.