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Troylondon

troylondon.com
B+
43/100
EcomScout

Troylondon receives an EcomScout Rating of B+ (43/100), ranking #102,828 out of 1,199,731 Shopify stores we track. This Outerwear Fashion & Apparel store attracts 80.3K visits per year with estimated revenue of $22.4K - $48.6K/mo. It offers 8 products at an average price of £188.

Analysis by EcomScout Research Team · How we calculate ratings

OuterwearFashion & ApparelJackets
Est. Revenue/mo
$22.4K - $48.6K/mo
Est. Traffic/mo
6.7K
Products
8
Top Market
US (75%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of £188 (range: £150 – £250) — ≈ $238 USD. Positioned in the premium segment.

00

Top markets: US (75%), GB (25%).

Best-selling product: Wax Parka in Camo (£150). Other top sellers include Men's Wax Jacket in Military Green, Men's Wax Jacket in Navy, Men's Wax Jacket in Camo.

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outerwear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$3.7M/mo
Total Stores
397
Avg Revenue
$9K/mo
Top 10% Threshold
$113K/mo

Competition Breakdown

20%
30%
32%
6%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Outerwear market generates $4M/month across 397 stores
  • •11% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Outerwear stores earn $113K+/month
  • •This store outperforms 92% of Outerwear competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Outerwear

Shop95%Block79%Pre-Order48%Klaviyo: Email Marketing & SMS47%

Best Selling Products

Wax Parka in Camo#1

Wax Parka in Camo

£150≈ $191

Men's Wax Jacket in Military Green#2

Men's Wax Jacket in Military Green

£150≈ $191

Men's Wax Jacket in Navy#3

Men's Wax Jacket in Navy

£150≈ $191

Men's Wax Jacket in Camo#4

Men's Wax Jacket in Camo

£150≈ $191

Men's Suede Gilet in Chocolate#5

Men's Suede Gilet in Chocolate

£250≈ $318

Men's Suede Gilet in Navy#6

Men's Suede Gilet in Navy

£250≈ $318

Men's Suede Gilet in Tan#7

Men's Suede Gilet in Tan

£250≈ $318

Men's Wax Jacket in Khaki#8

Men's Wax Jacket in Khaki

£150≈ $191

Analyzing...
Bounce Rate
36.1%
Pages/Visit
9.0
Avg. Time on Site
2m 26s
Avg. Product Price
£188

≈ $238 USD

Range: £150 - £250

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance50/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
75.0%
🇬🇧United Kingdom
25.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

ShopMailchimp4.8Returns

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

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Frequently Asked Questions About Troylondon

Is Troylondon a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Troylondon is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Troylondon safe to buy from? Is it a scam?

We don't have Trustpilot review data for Troylondon. However, our EcomScout rating is B+ (43/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Troylondon's EcomScout rating and what does it mean?

Troylondon has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Troylondon generate?

Troylondon receives approximately 80.3K visits per year with estimated monthly revenue of $22.4K - $48.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Troylondon use?

We detected 3 Shopify apps on Troylondon, including Shop, Mailchimp, Returns.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outerwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Troylondon. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outerwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Troylondon Shopify store analysis • Outerwear • Fashion & Apparel • Unlikely Dropshipper • Rating: B+

Last updated: August 8, 2026

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