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trua.ie

trua.ie
B
33/100
EcomScout

trua.ie receives an EcomScout Rating of B (33/100), ranking #310,919 out of 1,194,125 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 144 visits per year with estimated revenue of $11 - $21/mo. It offers 165 products at an average price of €34.

Analysis by EcomScout Research Team · How we calculate ratings

Hair CareBeauty & Personal CareScalp Treatments
Est. Revenue/mo
$11 - $21/mo
Est. Traffic/mo
12
Products
165
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of €34 (range: €13 – €59) — ≈ $37 USD. Budget-friendly positioning targeting volume sales.

0

Best-selling product: Remi - Bye Bye Build Up Scalp Exfoliator (€32). Other top sellers include Remi - Density Drop, Mediceuticals Therapeutic Rinse Conditioner, Juniper Scalp Therapy Shampoo.

How is the EcomScout Rating calculated? The B grade (33/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$10.9M/mo
Total Stores
4,980
Avg Revenue
$2K/mo
Top 10% Threshold
$36K/mo

Competition Breakdown

37%
40%
16%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Hair Care market generates $11M/month across 4,980 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •77% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Hair Care stores earn $36K+/month
  • •This store outperforms 94% of Hair Care competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •234 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Hair Care

Shop91%Block76%Judge.me Product Reviews43%Klaviyo: Email Marketing & SMS37%

Best Selling Products

Remi - Bye Bye Build Up Scalp Exfoliator#1

Remi - Bye Bye Build Up Scalp Exfoliator

€32≈ $35

Remi - Density Drop#2

Remi - Density Drop

€52≈ $57

Mediceuticals Therapeutic Rinse Conditioner#3

Mediceuticals Therapeutic Rinse Conditioner

€37≈ $40

Juniper Scalp Therapy Shampoo#4

Juniper Scalp Therapy Shampoo

€29.50≈ $32

Remi - The Magnet#5

Remi - The Magnet

€22≈ $24

Simone Trichology Prevention Hair Loss Shampoo 250ml#6

Simone Trichology Prevention Hair Loss Shampoo 250ml

€24≈ $26

Simone Trichology DX2+ Dixidox Forte Advance 100 ml#7

Simone Trichology DX2+ Dixidox Forte Advance 100 ml

€59≈ $64

Remi - The Defender#8

Remi - The Defender

€28≈ $31

Remi - Daily Anchor#9

Remi - Daily Anchor

€52≈ $57

Mediceuticals Therarx#10

Mediceuticals Therarx

€35≈ $38

Analyzing...
Bounce Rate
0.0%
Pages/Visit
0.0
0
Avg. Product Price
€34

≈ $37 USD

Range: €13 - €59

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance26/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (12)

ShopUpPromote Affiliate MarketingKlaviyo: Email Marketing & SMSFrequently Bought Together4.9Form Builder4.8Shopify FlowMailchimp4.8Pre-Order0BlockTrggSecomBootstrap

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

60
$8.67-11%
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

59
$11.71-11%
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

57
$29.00+29%
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

57
$35.99-11%
Explore all trending products

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Frequently Asked Questions About trua.ie

Is trua.ie a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, trua.ie is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is trua.ie safe to buy from? Is it a scam?

We don't have Trustpilot review data for trua.ie. However, our EcomScout rating is B (33/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is trua.ie's EcomScout rating and what does it mean?

trua.ie has an EcomScout rating of B (33/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does trua.ie generate?

trua.ie receives approximately 144 visits per year with estimated monthly revenue of $11 - $21/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does trua.ie use?

We detected 12 Shopify apps on trua.ie, including Shop, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against trua.ie. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

trua.ie Shopify store analysis • Hair Care • Beauty & Personal Care • Unlikely Dropshipper • Rating: B

Last updated: August 7, 2026

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