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TRUE NEEDS

trueneeds.com
B+
43/100
EcomScout

TRUE NEEDS receives an EcomScout Rating of B+ (43/100), ranking #101,376 out of 1,195,221 Shopify stores we track. This Underwear Fashion & Apparel store attracts 2.1K visits per year with estimated revenue of $60 - $131/mo. It offers 1 products at an average price of €20.

Analysis by EcomScout Research Team · How we calculate ratings

UnderwearFashion & ApparelBoxershorts
Est. Revenue/mo
$60 - $131/mo
Est. Traffic/mo
179
Products
1
Top Market
NL (100%)
Top Channel
N/A
Trustpilot
4.5/5 (14)

Store Intelligence Summary

Product pricing: Average price of €20 (range: €20 – €20) — ≈ $22 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.5/5 based on 14 reviews. Excellent reputation — customers rate this store highly.

Top markets: NL (100%).

Best-selling product: TRUE NEEDS Boxershort (€19.99).

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Underwear Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$586K/mo
Total Stores
281
Avg Revenue
$2K/mo
Top 10% Threshold
$56K/mo

Competition Breakdown

33%
37%
18%
6%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Underwear market generates $1M/month across 281 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Underwear stores earn $56K+/month
  • •This store outperforms 96% of Underwear competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Underwear

Shop93%Block88%Klaviyo: Email Marketing & SMS54%Judge.me Product Reviews45%

Best Selling Products

TRUE NEEDS Boxershort#1

TRUE NEEDS Boxershort

€19.99≈ $22

Analyzing...
Bounce Rate
30.1%
Pages/Visit
7.2
Avg. Time on Site
4m 59s
Avg. Product Price
€20

≈ $22 USD

Range: €20 - €20

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth55/100
Revenue Performance24/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.5

14 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇱Netherlands
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (6)

Trustpilot3.5ShopOmnisend4.8Frequently Bought Together4.9BlockKachingbundles

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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$24.99+23%
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Frequently Asked Questions About TRUE NEEDS

Is TRUE NEEDS a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, TRUE NEEDS is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is TRUE NEEDS safe to buy from? Is it a scam?

TRUE NEEDS has a Trustpilot rating of 4.5/5 based on 14 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (43/100).

What is TRUE NEEDS's EcomScout rating and what does it mean?

TRUE NEEDS has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does TRUE NEEDS generate?

TRUE NEEDS receives approximately 2.1K visits per year with estimated monthly revenue of $60 - $131/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does TRUE NEEDS use?

We detected 6 Shopify apps on TRUE NEEDS, including Trustpilot, Shop, Omnisend and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Underwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against TRUE NEEDS. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Underwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

TRUE NEEDS Shopify store analysis • Underwear • Fashion & Apparel • Unlikely Dropshipper • Rating: B+

Last updated: August 8, 2026

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