True Nutrition
truenutrition.comTrue Nutrition receives an EcomScout Rating of A+ (57/100), ranking #5,694 out of 138,934 Shopify stores we track. This Wellness Healthcare store attracts 1.8M visits per year with estimated revenue of $54.6K - $127.5K/mo. It offers 243 products at an average price of $25.
Store descriptionThe Highest Quality Supplements and Protein and the Lowest Prices
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 55%, Direct 26%, Mail 10%, Social 4%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $25. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $32.0K/mo in paid search ($384.6K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 2.7/5 based on 32 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (92%), SE (1%), AU (1%).
Best-selling product: Pea Protein Isolate non-GMO Chocolate Peanut Butter Cup 2lb ($16.00). Other top sellers include Soy Protein Isolate – non-GMO Unflavored Unsweetened 1lb, Vegan Protein Coffee (15 Servings), Heavy Whey (1lb.).
Wellness Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Wellness market generates $53M/month across 2,079 stores
- •26% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Wellness stores earn $263K+/month
- •This store outperforms 90% of Wellness competitors
- •Low average order value ($0) — consider bundling or upsells
- •541 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Trueflavor Toasted Coconut WITH OTHER NATURAL FLAVORS BASE MIX: 70% Pea Protein Isolate non-GMO, 30% Rice Protein Concentrate – non-GMO 1lb
$7.02
#2Pea Protein Isolate non-GMO Chocolate Peanut Butter Cup 2lb
$16.00
#3Soy Protein Isolate – non-GMO Unflavored Unsweetened 1lb
$6.80
#4Unflavored Unsweetened BASE MIX: 50% Multi-Collagen, 50% Porcine Collagen BOOSTS: Multi-Vitamin and Mineral, Mushroom Blend Boost, Supergreens Boost, Essential Aminos Boost 2lb
$30.60
#5Unflavored Unsweetened BASE MIX: 30% Kale Powder, 30% Spinach Powder, 15% Whey Protein Isolate Cold-Filtration, 10% Broccoli Powder, 10% Banana Powder, 5% Spirulina BOOSTS: Ginger Powder, Beef Collagen Boost
$11.90
#6Vegan Protein Coffee (15 Servings)
$19.99
#7Heavy Whey (1lb.)
$19.00
#8TN Shaker Bottle
$24.99
#9Deep Sleep Stack
$69.30
Range: $0 - $265
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$32K
Google Ads estimate
Yearly Ad Budget
$385K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| creatine | 135K | - | - |
| vitamin c | 91K | $1.54 | $647 |
| alfalfa | 67K | $0.34 | $69 |
| gift card | 45K | $1.46 | $63.0K |
| gift cards | 45K | $1.37 | $35.5K |
Trustpilot Rating
32 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Foursixty Shoppable Social UGC
Klaviyo Reviews
C: Mega MenuE-commerce Platform
ShopifySales Channels
Subscriptions
Payment
Shopify PaymentsEmail Marketing
CDN
AWS CloudFrontSimilar Stores
View all →Trending Wellness Products
Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.
Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz
Lagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers, Home Care, Candle Making Scents, Fragrance, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Orange (10mL)
Nature's Bounty Magnesium 500 mg Tablets, High Potency Magnesium Supplement for Bone & Muscle Health, Whole Body Support, 200 Count (Pack of 1)
Frequently Asked Questions About True Nutrition
Is True Nutrition a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, True Nutrition is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is True Nutrition safe to buy from? Is it a scam?
True Nutrition has a Trustpilot rating of 2.7/5 based on 32 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (57/100).
What is True Nutrition's EcomScout rating and what does it mean?
True Nutrition has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does True Nutrition generate?
True Nutrition receives approximately 1.8M visits per year with estimated monthly revenue of $54.6K - $127.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does True Nutrition use?
We detected 3 Shopify apps on True Nutrition, including Foursixty Shoppable Social UGC, Klaviyo Reviews, C: Mega Menu. The store uses the "Production | Pipeline" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Wellness store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against True Nutrition. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.