Truly
truly.co.ukTruly receives an EcomScout Rating of A (53/100), ranking #39,034 out of 1,189,511 Shopify stores we track. This Baby Products Baby & Kids store attracts 149.3K visits per year with estimated revenue of $10.8K - $25.1K/mo. It offers 257 products at an average price of £59.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 58%, paid 20%, referral 13%.
Product pricing: Average price of £59 (range: £14 – £210) — ≈ $75 USD. Mid-range pricing strategy.
Ad spend: Estimated $65/mo in paid search ($780/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 246 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (74%), US (23%), PK (2%).
Best-selling product: White Satin Stitch Duvet Cover (£85). Other top sellers include Set of 4 Fluted Champagne Coupes, White Satin Stitch Housewife Pillowcases, Black Goddess Jumpsuit.
Baby Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Products market generates $25M/month across 11,825 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •76% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Products stores earn $36K+/month
- •This store outperforms 94% of Baby Products competitors
- •Low average order value ($0) — consider bundling or upsells
- •544 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Products
Best Selling Products
#1White Satin Stitch Duvet Cover
£85≈ $108
#2Set of 4 Fluted Champagne Coupes
£40≈ $51
#3White Satin Stitch Housewife Pillowcases
£32≈ $41
#4Black Goddess Jumpsuit
£38≈ $48
#5Set of 4 Fluted Crystal White Wine Glasses
£42≈ $53
#6Black Daisy Print Skirt
£21≈ $27
#7Black Hareem Jogger
£24≈ $30
#8Black Shirt Dress
£66.50≈ $84
#9Marble Pestle And Mortar
£40≈ $51
#10Blush Baby Snowsuit
£31.50≈ $40
≈ $75 USD
Range: £14 - £210
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$65
Google Ads estimate
Yearly Ad Budget
$780
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| silk pajamasEasy | 12K | $0.84 | $59 |
| women's clothing stores uk | 40 | - | - |
| scotland textilesEasy | 40 | - | - |
Trustpilot Rating
246 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
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Frequently Asked Questions About Truly
Is Truly a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Truly is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Truly safe to buy from? Is it a scam?
Truly has a Trustpilot rating of 4.6/5 based on 246 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (53/100).
What is Truly's EcomScout rating and what does it mean?
Truly has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Truly generate?
Truly receives approximately 149.3K visits per year with estimated monthly revenue of $10.8K - $25.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Truly use?
We detected 6 Shopify apps on Truly, including Shop, Klaviyo: Email Marketing & SMS, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Truly. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.