Tru Niagen
truniagen.com.auTru Niagen receives an EcomScout Rating of A+ (58/100), ranking #12,556 out of 890,191 Shopify stores we track. This Nutritional Supplements Health & Wellness store attracts 304.5K visits per year with estimated revenue of $32.2K - $64.3K/mo. It offers 8 products at an average price of A$145.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 56%, referral 22%, paid 13%, organic 9%.
Product pricing: Average price of A$145 (range: A$145 – A$145) — ≈ $96 USD. Mid-range pricing strategy.
Ad spend: Estimated $82/mo in paid search ($984/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.4/5 based on 16 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (100%).
Best-selling product: Tru Niagen® 300mg + Immune Bundle (A$145).
Nutritional Supplements Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Nutritional Supplements market generates $4M/month across 1,608 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •75% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Nutritional Supplements stores earn $42K+/month
- •This store outperforms 94% of Nutritional Supplements competitors
- •Low average order value ($0) — consider bundling or upsells
- •70 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Nutritional Supplements
Best Selling Products
≈ $96 USD
Range: A$145 - A$145
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$82
Google Ads estimate
Yearly Ad Budget
$984
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| best nad supplementEasy | 780 | - | - |
| nad booster supplement | 135 | - | - |
| nad supplement australia | 44 | - | - |
| mnm australiaEasy | 3 | - | - |
Trustpilot Rating
16 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Tru Niagen
Is Tru Niagen a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Tru Niagen is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Tru Niagen safe to buy from? Is it a scam?
Tru Niagen has a Trustpilot rating of 2.4/5 based on 16 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).
What is Tru Niagen's EcomScout rating and what does it mean?
Tru Niagen has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Tru Niagen generate?
Tru Niagen receives approximately 304.5K visits per year with estimated monthly revenue of $32.2K - $64.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Tru Niagen use?
We detected 10 Shopify apps on Tru Niagen, including Shop, Klaviyo: Email Marketing & SMS, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Nutritional Supplements store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Tru Niagen. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nutritional Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.