truwestern.com
truwestern.comtruwestern.com receives an EcomScout Rating of A (52/100), ranking #43,081 out of 1,198,461 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 543.9K visits per year with estimated revenue of $46.7K - $90.8K/mo. It offers 91 products at an average price of $51.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 37%, direct 26%, social 12%, paid 9%.
Product pricing: Average price of $51 (range: $45 – $65). Mid-range pricing strategy.
Ad spend: Estimated $330/mo in paid search ($4.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (91%), IN (9%).
Best-selling product: Rodeo Soul Harmony Perfume ($50). Other top sellers include Amber Waves Perfume, No. 4 Leather Vintage Label Deep Leather Cologne, Rodeo Soul Fearless Perfume.
Fragrances Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Fragrances market generates $15M/month across 2,864 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Fragrances stores earn $108K+/month
- •This store outperforms 95% of Fragrances competitors
- •Low average order value ($0) — consider bundling or upsells
- •303 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Fragrances
Best Selling Products
#1Rodeo Soul Harmony Perfume
$50
#2Amber Waves Perfume
$55
#3No. 4 Leather Vintage Label Deep Leather Cologne
$50
#4Rodeo Soul Fearless Perfume
$45
#5Rodeo Soul Perfume
$45
#6Yellowstone Original Cologne
$60
#7Yellowstone Ride Cologne
$60
#8Yellowstone Ride Reserve Cologne
$65
#9Yellowstone Dusk Perfume
$55
#10Yellowstone Original Perfume
$55
Range: $45 - $65
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$330
Google Ads estimate
Yearly Ad Budget
$4K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| amazing grace perfumeEasy | 2K | $0.75 | $460 |
| lace perfumeEasy | 840 | - | - |
| vaquero cologneEasy | 500 | - | - |
| tru fragranceEasy | 360 | - | - |
| carnerEasy | 270 | $1.44 | - |
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Similar Stores
View all →Trending Fragrances Products
Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.
BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting
Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml
eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz
Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz
Frequently Asked Questions About truwestern.com
Is truwestern.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, truwestern.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is truwestern.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for truwestern.com. However, our EcomScout rating is A (52/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is truwestern.com's EcomScout rating and what does it mean?
truwestern.com has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does truwestern.com generate?
truwestern.com receives approximately 543.9K visits per year with estimated monthly revenue of $46.7K - $90.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does truwestern.com use?
We detected 4 Shopify apps on truwestern.com, including Shop, Octane AI: Advanced Quiz Maker, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Fragrances store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against truwestern.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.