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FÜM homepage screenshot
69/100
EcomScout

FÜM receives an EcomScout Rating of S (69/100), ranking #1,054 out of 139,045 Shopify stores we track. This CBD & Hemp Niche store attracts 3.1M visits per year with estimated revenue of $576.9K - $1.3M/mo. It offers 76 products at an average price of $33.

Store description😇 Welcome To The Good Side 😇 No vapor, no nicotine, just delicious flavored air.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$576.9K - $1.3M/mo
Est. Traffic/mo
258.3K
Products
76
Top Market
US (48%)
Top Channel
Search (51%)
Trustpilot
3.3/5 (756)

Store Intelligence Summary

Traffic breakdown: Search 51%, Direct 24%, Social 20%, Mail 3%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $33. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $218/mo in paid search ($2.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.3/5 based on 756 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (48%), GB (5%), PL (5%).

Best-selling product: Journey Pack (BOGO) ($120.31). Other top sellers include Everything Pack.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

CBD & Hemp Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.7M/mo
Total Stores
221
Avg Revenue
$8K/mo
Top 10% Threshold
$117K/mo

Competition Breakdown

17%
37%
24%
10%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The CBD & Hemp market generates $2M/month across 221 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of CBD & Hemp stores earn $117K+/month
  • This store outperforms 93% of CBD & Hemp competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
42.8%
Pages/Visit
2.8
Avg. Time on Site
1m 7s
Avg. Product Price
$33

Range: $0 - $147

Rating Breakdown

Revenue Performance80/100
Business Quality80/100
Trustpilot75/100
Traffic Growth60/100
Marketing Efficiency29/100

Traffic Sources

Search50.8%
Direct23.6%
Social20.5%
Mail2.6%
Referrals1.8%
Paid Referrals0.4%

Marketing & Ad Spend

Monthly Ad Spend

$218

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Trustpilot Rating

3.3

756 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
47.8%
🇬🇧United Kingdom
4.6%
🇵🇱Poland
4.5%
🇩🇪Germany
2.9%
🇻🇳Vietnam
2.5%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Top Keywords

fumfümfumefume vapetryfum

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Analytics

HotjarGoogle AnalyticsFacebook Pixel

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

MailchimpMailchimpKlaviyo: Email Marketing & SMSKlaviyoOmnisend

Customer Support

Gorgias

Reviews

Loox Photo ReviewsLooxJudge.me Product ReviewsJudge.meTrustpilot

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Frequently Asked Questions About FÜM

Is FÜM a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, FÜM is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is FÜM safe to buy from? Is it a scam?

FÜM has a Trustpilot rating of 3.3/5 based on 756 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (69/100).

What is FÜM's EcomScout rating and what does it mean?

FÜM has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does FÜM generate?

FÜM receives approximately 3.1M visits per year with estimated monthly revenue of $576.9K - $1.3M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does FÜM use?

We detected 2 Shopify apps on FÜM, including C: Mega Menu, Klaviyo Reviews. The store uses the "fum/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this CBD & Hemp store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against FÜM. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a CBD & Hemp store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

FÜM Shopify store analysis • CBD & HempNiche • Unlikely Dropshipper • Rating: S

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