Traffic breakdown: SearchOrganic 35%, Direct 16%, SearchPaid 13%, Mail 11%.
Product pricing: Average price of ARS 45,436 (range: ARS 9,945 – ARS 119,990). Positioned in the premium segment.
Ad spend: Estimated $295/mo in paid search ($3.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: AR (47%), AE (34%), UY (8%).
Best-selling product: Borrador de Vello Smud (ARS 39,990). Other top sellers include Borrador de Vello Smud Black, Borrador de Vello Smud Teal (Edición Especial), Ice Roller | SmudSkin®.
How is the EcomScout Rating calculated? The B grade (30/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.