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Aureal Turf Incense

turfincense.com
39/100
EcomScout

Aureal Turf Incense receives an EcomScout Rating of B (39/100), ranking #21,269 out of 138,761 Shopify stores we track. This Gifts & Novelties Retail store attracts 214.4K visits per year with estimated revenue of $18.0K - $42.0K/mo. It offers 41 products at an average price of $29.

Store descriptionHandmade Irish Turf Incense & Irish Candles from County Armagh. 100% natural peat, gift sets & wholesale options. Shop authentic Irish Gifts now.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$18.0K - $42.0K/mo
Est. Traffic/mo
17.9K
Products
41
Top Market
GB (100%)
Top Channel
N/A
Est. Ad Spend/mo
$3

Store Intelligence Summary

Product pricing: Average price of $29 (range: $12 – $55). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $3/mo in paid search ($36/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: GB (100%).

Best-selling product: Irish Turf / Peat Incense Set - The smell of Ancient Ireland ($12.95). Other top sellers include Irish Turf / Peat Incense Smoking Cottage Set, Irish Peat Incense Refill Pack - The smell of Ancient Ireland, Irish Turf / Peat Incense Cottage Mega Bundle.

How is the EcomScout Rating calculated? The B grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Gifts & Novelties Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$12.5M/mo
Total Stores
3,226
Avg Revenue
$4K/mo
Top 10% Threshold
$69K/mo

Competition Breakdown

25%
42%
20%
6%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Gifts & Novelties market generates $12M/month across 3,226 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Gifts & Novelties stores earn $69K+/month
  • This store outperforms 94% of Gifts & Novelties competitors
  • Low average order value ($0) — consider bundling or upsells
  • 232 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
97.6%
Pages/Visit
1.1
Avg. Time on Site
10s
Avg. Product Price
$29

Range: $12 - $55

Rating Breakdown

Business Quality76/100
Revenue Performance46/100
Traffic Growth45/100
Marketing Efficiency22/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Marketing & Ad Spend

Monthly Ad Spend

$3

Google Ads estimate

Yearly Ad Budget

$36

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
irish turf incenseEasy28--

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

what is turfirish creeldoorturflong lasting candles

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Analytics

Google Analytics

Reviews

Judge.me Product ReviewsJudge.me

Back in Stock

Back in Stock

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Frequently Asked Questions About Aureal Turf Incense

Is Aureal Turf Incense a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Aureal Turf Incense is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Aureal Turf Incense safe to buy from? Is it a scam?

We don't have Trustpilot review data for Aureal Turf Incense. However, our EcomScout rating is B (39/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Aureal Turf Incense's EcomScout rating and what does it mean?

Aureal Turf Incense has an EcomScout rating of B (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Aureal Turf Incense generate?

Aureal Turf Incense receives approximately 214.4K visits per year with estimated monthly revenue of $18.0K - $42.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Aureal Turf Incense use?

We detected 1 Shopify apps on Aureal Turf Incense, including Judge.me Ali Reviews Importer. The store uses the "Dawn - Jan26" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Gifts & Novelties store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Aureal Turf Incense. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Aureal Turf Incense Shopify store analysis • Gifts & NoveltiesRetail • Likely Dropshipper • Rating: B

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