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turfrey.co.nz

turfrey.co.nz
S
68/100
EcomScout

turfrey.co.nz receives an EcomScout Rating of S (68/100), ranking #6,134 out of 1,190,205 Shopify stores we track. This Outdoor Living Home & Garden store attracts 601.5K visits per year with estimated revenue of $178.9K - $393.5K/mo. It offers 250 products at an average price of NZ$30.

Analysis by EcomScout Research Team · How we calculate ratings

Outdoor LivingHome & GardenBBQ Accessories
Est. Revenue/mo
$178.9K - $393.5K/mo
Est. Traffic/mo
50.1K
Products
250
Top Market
NZ (86%)
Top Channel
organic (42%)
Trustpilot
4.0/5 (4)

Store Intelligence Summary

Traffic breakdown: organic 42%, paid 21%, direct 19%, social 6%.

Product pricing: Average price of NZ$30 (range: NZ$30 – NZ$30) — ≈ $18 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $5/mo in paid search ($60/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.0/5 based on 4 reviews. Good standing with customers.

Top markets: NZ (86%), US (6%), IN (3%).

Best-selling product: Weber 3-Sided Grill Brush for BBQs 12" (Small) (NZ$29.95).

How is the EcomScout Rating calculated? The S grade (68/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Living Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.5M/mo
Total Stores
592
Avg Revenue
$9K/mo
Top 10% Threshold
$148K/mo

Competition Breakdown

20%
31%
26%
9%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Outdoor Living market generates $6M/month across 592 stores
  • •14% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Outdoor Living stores earn $148K+/month
  • •This store outperforms 94% of Outdoor Living competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •81 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Outdoor Living

Shop45%Block35%Advanced Predictive Search25%Judge.me Product Reviews19%

Best Selling Products

Weber 3-Sided Grill Brush for BBQs 12" (Small)#1

Weber 3-Sided Grill Brush for BBQs 12" (Small)

NZ$29.95≈ $18

Analyzing...
Bounce Rate
36.7%
Pages/Visit
2.1
Avg. Time on Site
1m 12s
Avg. Product Price
NZ$30

≈ $18 USD

Range: NZ$30 - NZ$30

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Trustpilot65/100
Marketing Efficiency22/100

Traffic Sources

organic41.7%
paid21.3%
direct19.3%
social6.0%
referral3.3%

Marketing & Ad Spend

Monthly Ad Spend

$5

Google Ads estimate

Yearly Ad Budget

$60

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.0

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
85.8%
🇺🇸United States
6.3%
🇮🇳India
2.7%
🇦🇺Australia
2.3%
🇵🇭Philippines
1.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (6)

ShopJudge.me Product ReviewsKlaviyo: Email Marketing & SMSTidio Live ChatWishlist PlusBlock

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Trending Products to Sell

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Frequently Asked Questions About turfrey.co.nz

Is turfrey.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, turfrey.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is turfrey.co.nz safe to buy from? Is it a scam?

turfrey.co.nz has a Trustpilot rating of 4.0/5 based on 4 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (68/100).

What is turfrey.co.nz's EcomScout rating and what does it mean?

turfrey.co.nz has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does turfrey.co.nz generate?

turfrey.co.nz receives approximately 601.5K visits per year with estimated monthly revenue of $178.9K - $393.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does turfrey.co.nz use?

We detected 6 Shopify apps on turfrey.co.nz, including Shop, Judge.me Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Living store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against turfrey.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Living store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

turfrey.co.nz Shopify store analysis • Outdoor Living • Home & Garden • Unlikely Dropshipper • Rating: S

Last updated: August 9, 2026

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