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53/100
EcomScout

12Sixteen receives an EcomScout Rating of A (53/100), ranking #38,919 out of 1,125,961 Shopify stores we track. This Apparel Fashion & Apparel store attracts 31.8K visits per year with estimated revenue of $1.9K - $4.2K/mo. It offers 57 products at an average price of DKK 739.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.9K - $4.2K/mo
Est. Traffic/mo
2.6K
Products
57
Top Market
DK (93%)
Top Channel
N/A
Trustpilot
3.3/5 (536)

Store Intelligence Summary

Product pricing: Average price of DKK 739 (range: DKK 130 – DKK 1,100) — ≈ $111 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 3.3/5 based on 536 reviews. Mixed reviews — potential service or quality concerns.

Top markets: DK (93%), PK (4%), PH (3%).

Best-selling product: Sky Pro Bidon Sort (DKK 150). Other top sellers include 12Sixteen Gavekort, Men's Sky Jersey Black / Herre Cykeltrøje, Sky Pro Socks Hvide.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.9%
Pages/Visit
2.9
Avg. Time on Site
2m 9s
Avg. Product Price
DKK 739

≈ $111 USD

Range: DKK 130 - DKK 1,100

Rating Breakdown

Business Quality80/100
Trustpilot75/100
Traffic Growth55/100
Revenue Performance50/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.3

536 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇰Denmark
92.6%
🇵🇰Pakistan
4.5%
🇵🇭Philippines
2.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

68
$8.00+15%
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

65
$18.99+15%
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

65
$38.47+7%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

64
$5.63+15%
See all trending Apparel products

Frequently Asked Questions About 12Sixteen

Is 12Sixteen a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, 12Sixteen is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is 12Sixteen safe to buy from? Is it a scam?

12Sixteen has a Trustpilot rating of 3.3/5 based on 536 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (53/100).

What is 12Sixteen's EcomScout rating and what does it mean?

12Sixteen has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does 12Sixteen generate?

12Sixteen receives approximately 31.8K visits per year with estimated monthly revenue of $1.9K - $4.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does 12Sixteen use?

We detected 4 Shopify apps on 12Sixteen, including Shop, Klaviyo: Email Marketing & SMS, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against 12Sixteen. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

12Sixteen Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: A

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