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Twinings homepage screenshot
58/100
EcomScout

Twinings receives an EcomScout Rating of A+ (58/100), ranking #5,181 out of 139,079 Shopify stores we track. This Beverages Food & Beverage store attracts 2.8M visits per year with estimated revenue of $86.1K - $191.2K/mo. It offers 597 products at an average price of $10.

Store descriptionShop over 200 teas from around the world. Find gifts for all occasions, teaware, accessories and confectionery, as well as recipes, expert advice and more.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$86.1K - $191.2K/mo
Est. Traffic/mo
236.0K
Products
597
Top Market
GB (43%)
Top Channel
Search (74%)
Trustpilot
1.6/5 (130)

Store Intelligence Summary

Traffic breakdown: Search 74%, Direct 17%, Mail 4%, Referrals 2%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $10 (range: $0 – $34). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $403/mo in paid search ($4.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.6/5 based on 130 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (43%), US (7%), ES (4%).

Best-selling product: Caramel Black Tea (International Blend) - 20 Envelopes ($3.25). Other top sellers include Cocoa Black Tea (International Blend) - 20 Envelopes, Vanilla Earl Grey - 20 Envelopes, Strong Earl Grey - 20 Envelopes.

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Beverages Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$8.0M/mo
Total Stores
3,675
Avg Revenue
$2K/mo
Top 10% Threshold
$18K/mo

Competition Breakdown

26%
58%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Beverages market generates $8M/month across 3,675 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 84% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Beverages stores earn $18K+/month
  • This store outperforms 88% of Beverages competitors
  • Coffee shows highest opportunity with $2,291 median revenue and medium competition
  • 54 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
45.4%
Pages/Visit
2.9
Avg. Time on Site
1m 19s
Avg. Product Price
$10

Range: $0 - $34

Rating Breakdown

Business Quality75/100
Traffic Growth60/100
Revenue Performance57/100
Trustpilot50/100
Marketing Efficiency50/100

Traffic Sources

Search73.8%
Direct16.6%
Mail3.5%
Referrals2.0%
Social1.6%
Paid Referrals1.3%

Marketing & Ad Spend

Monthly Ad Spend

$403

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
twiningsEasy6K$0.62$186
scottish teaEasy360$0.46$29
twining tea londonEasy320--
most popular tea brand in englandEasy290--
twinings ukEasy220$3.21-

Trustpilot Rating

1.6

130 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
42.6%
🇺🇸United States
6.5%
🇪🇸Spain
4.3%
🇳🇬Nigeria
2.7%
🇵🇭Philippines
2.6%
0

Shopify Theme

Detecting theme...

Top Keywords

twiningstwining teaoptions hot chocolatetwinings teabergamot

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Back in Stock

Back in Stock

Pre-Order

Pre-Order

Trending Beverages Products

Products gaining popularity in Beverages right now, based on Amazon & Google Trends data.

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Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Lost Signal

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68
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Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

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Frequently Asked Questions About Twinings

Is Twinings a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Twinings is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Twinings safe to buy from? Is it a scam?

Twinings has a Trustpilot rating of 1.6/5 based on 130 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).

What is Twinings's EcomScout rating and what does it mean?

Twinings has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Twinings generate?

Twinings receives approximately 2.8M visits per year with estimated monthly revenue of $86.1K - $191.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Twinings use?

We detected 3 Shopify apps on Twinings, including C: Mega Menu, Klaviyo Reviews, Sitemap. The store uses the "Horizon - UAT" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Beverages store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Twinings. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Beverages store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Twinings Shopify store analysis • BeveragesFood & Beverage • Likely Dropshipper • Rating: A+

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