Product pricing: Average price of $43 (range: $35 – $47). Mid-range pricing strategy.
Ad spend: Estimated $154/mo in paid search ($1.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.6/5 based on 31 reviews. Good standing with customers.
Best-selling product: Red Velvet No.4 ($47). Other top sellers include Infinity No. 123, Vanilla & Tobacco No. 12, Napoli No. 7.
How is the EcomScout Rating calculated? The B+ grade (44/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.