Under Armour
underarmour.clUnder Armour receives an EcomScout Rating of S (71/100), ranking #1,714 out of 767,435 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 8.0M visits per year with estimated revenue of $4.6K - $11.4K/mo. It offers 2.3K products at an average price of CLP 15,590.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 32%, organic 30%, paid 21%, social 5%.
Product pricing: Average price of CLP 15,590 (range: CLP 4,990 – CLP 39,990). Positioned in the premium segment.
Ad spend: Estimated $238/mo in paid search ($2.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.5/5 based on 1,382 reviews. Mixed reviews — potential service or quality concerns.
Top markets: CL (97%), MX (0%), AR (0%).
Best-selling product: Polera sin mangas Merdn Fttd Crop Mujer Negro (CLP 31,990). Other top sellers include Pack de 3 Calcetines Essential Low Cut Unisex Blanco, Jockey Blitzing Low Ajustable Hombre Negro, Pack de 3 Calcetines Perf Tech Nov Crew Unisex Negro.
Consumer Electronics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Consumer Electronics market generates $5M/month across 2,960 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Consumer Electronics stores earn $24K+/month
- •This store outperforms 93% of Consumer Electronics competitors
- •Headphones shows highest opportunity with $2,733 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •75 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Consumer Electronics
Best Selling Products
#1Polera sin mangas Merdn Fttd Crop Mujer Negro
CLP 31,990
#2Pack de 3 Calcetines Essential Low Cut Unisex Blanco
CLP 9,990
#3Jockey Blitzing Low Ajustable Hombre Negro
CLP 13,990
#4Pack de 3 Calcetines Perf Tech Nov Crew Unisex Negro
CLP 14,990
#5Pack de 3 Calcetines Performnc Tech No Show Temporada 2026 Unisex Blanco
CLP 9,990
#6Cintillo Performance Terry Hombre Blanco
CLP 4,990
#7Jockey Blitzing Low Ajustable Hombre Café
CLP 9,990
#8Pack de 1 Calcetines Magnetico Over The Calf Unisex Blanco
CLP 8,990
#9Balón UA CLASH 5
CLP 9,990
#10Muñequera Performance Wb Hombre Negro
CLP 5,990
Range: CLP 4,990 - CLP 39,990
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$238
Google Ads estimate
Yearly Ad Budget
$3K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| nike saleEasy | 13K | $0.30 | $140 |
| project rockEasy | 7K | - | - |
| under ar | 270 | $0.28 | - |
| ander armor | 55 | $0.70 | - |
| under armor undershirtsEasy | 44 | - | - |
Trustpilot Rating
1,382 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Loox Photo ReviewsSimilar Stores
View all →Trending Consumer Electronics Products
Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.
Beats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Slate Blue
WOLFBOX MegaFlow 50 Compressed Air Duster-110000RPM Super Power Electric Air Duster, 3-Gear Adjustable Mini Blower with Fast Charging, Dust Blower for Computer, Keyboard, House, Outdoor and Car
ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms Display, NVIDIA® GeForce RTX™ 5060 Laptop GPU, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home
Samsung Galaxy A17 5G Smart Phone, 128GB, Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025, US 1 Yr Manufacturer Warranty, Black
Frequently Asked Questions About Under Armour
Is Under Armour a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Under Armour is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Under Armour safe to buy from? Is it a scam?
Under Armour has a Trustpilot rating of 1.5/5 based on 1,382 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (71/100).
What is Under Armour's EcomScout rating and what does it mean?
Under Armour has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Under Armour generate?
Under Armour receives approximately 8.0M visits per year with estimated monthly revenue of $4.6K - $11.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Under Armour use?
We detected 5 Shopify apps on Under Armour, including Pre-Order, Judge.me Product Reviews, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Consumer Electronics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Under Armour. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.