Underwear for Humanity
underwearforhumanity.com.auUnderwear for Humanity receives an EcomScout Rating of B+ (44/100), ranking #91,471 out of 1,190,700 Shopify stores we track. This Underwear Fashion & Apparel store attracts 164.6K visits per year with estimated revenue of $3.4K - $7.3K/mo. It offers 55 products at an average price of A$27.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 63%, direct 14%, referral 4%.
Product pricing: Average price of A$27 (range: A$4 – A$39) — ≈ $18 USD. Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 3.4/5 based on 5 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (93%), US (7%).
Best-selling product: Adaptive Brief Organic Cotton (A$18). Other top sellers include Tencel Wee LBL Midi Bikini - Black, Can you help us supply period undies to remote Aboriginal women?, Organic Cotton High Waist Brief - Black.
Underwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Underwear market generates $1M/month across 278 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •71% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Underwear stores earn $57K+/month
- •This store outperforms 96% of Underwear competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Underwear
Best Selling Products
#1Adaptive Brief Organic Cotton
A$18≈ $12
#2Tencel Wee LBL Midi Bikini - Black
A$29≈ $19
#3Can you help us supply period undies to remote Aboriginal women?
A$4.40≈ $2.90
#4Organic Cotton High Waist Brief - Black
A$17≈ $11
#5Organic Cotton Trunk
A$27≈ $18
#6Organic Cotton Bikini - Black
A$17≈ $11
#73 Pack Organic Cotton Mid-Crew Socks - Black
A$17≈ $11
#8Recycled Wireless Bra A-D - Black
A$37≈ $24
#9Recycled Maternity Bra - Black
A$39≈ $26
#10Recycled Wireless Bra A-D - Atlantis
A$37≈ $24
≈ $18 USD
Range: A$4 - A$39
Rating Breakdown
Traffic Sources
Trustpilot Rating
5 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
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Frequently Asked Questions About Underwear for Humanity
Is Underwear for Humanity a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Underwear for Humanity is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Underwear for Humanity safe to buy from? Is it a scam?
Underwear for Humanity has a Trustpilot rating of 3.4/5 based on 5 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (44/100).
What is Underwear for Humanity's EcomScout rating and what does it mean?
Underwear for Humanity has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Underwear for Humanity generate?
Underwear for Humanity receives approximately 164.6K visits per year with estimated monthly revenue of $3.4K - $7.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Underwear for Humanity use?
We detected 6 Shopify apps on Underwear for Humanity, including Shop, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Underwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Underwear for Humanity. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Underwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.