Back to Stores
Universal Standard Inc homepage screenshot

Universal Standard Inc

universalstandard.com

Plus Size. Straight Size. Your Size. Elevated essentials that are quality-focused and fit-obsessed, with free shipping and fast returns.

72/100
EcomScout Rating
Rank #475 of 125,078
Products
2.0K
Category Rank
#367
in Apparel

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
31.2%
Pages/Visit
6.2
Avg. Time on Site
2m 36s
Avg. Product Price
$91

Range: $22 - $145

Rating Breakdown

Marketing Efficiency85/100
Business Quality80/100
Revenue Performance78/100
Traffic Growth65/100
Trustpilot50/100

Traffic Sources

Search35.5%
Direct24.1%
Paid Referrals18.2%
Social7.5%
Mail5.4%
Referrals1.5%

Marketing & Ad Spend

Monthly Ad Spend

$27K

Google Ads estimate

Yearly Ad Budget

$321K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
torridEasy280K$0.11$37.9K
universal93K$0.38$3.9K
pranaEasy88K$0.84$12.1K
sweatpantsEasy68K$0.33$22
american eagle outfittersEasy40K$0.15$9.0K

Trustpilot Rating

2.8

24 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
91.6%
🇨🇦Canada
1.4%
🇻🇳Vietnam
1.2%
🇫🇷France
1.2%
🇧🇷Brazil
0.7%

Analysis

Strengths

  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Shopify Theme

Detecting theme...

Top Keywords

universal standarduniversalstandarduniversal standard clothinguniversal standard chartuniversal std

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

ShopifyOpenCart

Analytics

Google AnalyticsGoogle Tag Manager

Reviews

Yotpo Reviews & UGCYotpo

CDN

jsDelivrCloudflarecdnjsAWS CloudFront

Sales Channels

ShopFaire: Sell WholesaleFaire: Buy Wholesale

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

84
$8.79+31%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.99+31%
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

83
$1073.78+31%
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

78
$1168.24+31%
See all trending Apparel products

Frequently Asked Questions About Universal Standard Inc

Is Universal Standard Inc a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Universal Standard Inc is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Universal Standard Inc safe to buy from? Is it a scam?

Universal Standard Inc has a Trustpilot rating of 2.8/5 based on 24 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (72/100).

What is Universal Standard Inc's EcomScout rating and what does it mean?

Universal Standard Inc has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Universal Standard Inc generate?

Universal Standard Inc receives approximately 9.8M visits per year with estimated monthly revenue of $1.5M - $3.5M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Universal Standard Inc use?

We detected 2 Shopify apps on Universal Standard Inc, including Klaviyo Reviews, Hero Link ‑ Click Image Banner. The store uses the "universal-standard/main/latest" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Universal Standard Inc. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Universal Standard Inc Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

Last updated: