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Upperplayground

upperplayground.com

Upper Playground is a Bay Area based apparel brand. We emphasize the promotion of art and street culture to enjoy everyday on the finest apparel.

36/100
EcomScout Rating
Rank #24,663 of 125,416
Products
1.4K
Category Rank
#15665
in Apparel

Apparel Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$50.5M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 85% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.0%
Pages/Visit
2.5
Avg. Time on Site
18s
Avg. Product Price
$40

Range: $6 - $189

Rating Breakdown

Business Quality95/100
Traffic Growth35/100
Trustpilot35/100
Marketing Efficiency26/100
Revenue Performance24/100

Traffic Sources

Direct47.4%
Search23.4%
Social22.6%
Referrals4.9%
Paid Referrals1.6%
Mail0.1%

Trustpilot Rating

2.5

5 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
97.9%
🇬🇧United Kingdom
2.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

david choe artworkdavid choe selling card packdavid choe how to buy 888 card packdavid choe cardsdvdasa]

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyoMailchimp

Analytics

Google AnalyticsGoogle Tag ManagerFacebook Pixel

Fonts

Adobe FontsFont AwesomeGoogle Fonts

JavaScript

jQuery

E-commerce Platform

Shopify

Sales Channels

Shop

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

84
$8.79+31%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.99+31%
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

83
$1073.78+31%
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

78
$1168.24+31%
See all trending Apparel products

Frequently Asked Questions About Upperplayground

Is Upperplayground a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Upperplayground is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Upperplayground safe to buy from? Is it a scam?

Upperplayground has a Trustpilot rating of 2.5/5 based on 5 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (36/100).

What is Upperplayground's EcomScout rating and what does it mean?

Upperplayground has an EcomScout rating of B (36/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Upperplayground generate?

Upperplayground receives approximately 69.7K visits per year with estimated monthly revenue of $2.9K - $6.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Upperplayground use?

We detected 1 Shopify apps on Upperplayground, including Klaviyo Reviews. The store uses the "Maniak [PROD] - 10July" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Upperplayground. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Upperplayground Shopify store analysis • ApparelRetail • Likely Dropshipper • Rating: B

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