Traffic breakdown: direct 35%, organic 15%, paid 9%, social 7%.
Product pricing: Average price of $68 (range: $38 – $300). Mid-range pricing strategy.
Ad spend: Estimated $573/mo in paid search ($6.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (100%).
Best-selling product: Race Cars & Beer ($45). Other top sellers include Sunset Turbo 930, Aircooled Tee, Never Forget Tee.
How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.