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us.sheglam.com

us.sheglam.com
59/100
EcomScout

us.sheglam.com receives an EcomScout Rating of A+ (59/100), ranking #4,823 out of 146,080 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 2.0M visits per year with estimated revenue of $129.4K - $323.6K/mo..

Store descriptionSHEGLAM makes creative, cruelty-free makeup accessible to everyone. Explore fun, fearless beauty that lets you express yourself without limits.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$129.4K - $323.6K/mo
Est. Traffic/mo
168.4K
Products
N/A
Top Market
US (92%)
Top Channel
Search (57%)
Est. Ad Spend/mo
$1.4K

Store Intelligence Summary

Traffic breakdown: Search 57%, Direct 25%, Social 6%, Paid Referrals 5%. This indicates a content-driven organic growth strategy.

Ad spend: Estimated $1.4K/mo in paid search ($16.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (92%), GB (2%), BR (1%).

How is the EcomScout Rating calculated? The A+ grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
46.2%
Pages/Visit
12.7
Avg. Time on Site
6m 36s

Rating Breakdown

Business Quality80/100
Revenue Performance71/100
Traffic Growth65/100
Marketing Efficiency60/100

Traffic Sources

Search56.9%
Direct24.8%
Social5.6%
Paid Referrals4.7%
Mail3.6%
Referrals1.7%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$17K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
harry potter makeupEasy1K--
sheglamEasy1K--
cosmetics and you360--
harry potter makeup palettesEasy220--
mary kay shy blushEasy220--

Top Countries

🇺🇸United States
92.1%
🇬🇧United Kingdom
2.0%
🇧🇷Brazil
1.2%
🇵🇱Poland
1.2%
🇰🇷South Korea
1.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Product catalog quality is poor

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Enhance product descriptions, add more images, and expand catalog
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

sheglamshe glamsheinglamdheglamsheglam concealer

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Video

YouTube

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

100
$35.00+313%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

94
$10.00+98%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

93
$20.00+98%
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

88
$9.97+235%
See all trending Makeup products

Frequently Asked Questions About us.sheglam.com

Is us.sheglam.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, us.sheglam.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is us.sheglam.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for us.sheglam.com. However, our EcomScout rating is A+ (59/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is us.sheglam.com's EcomScout rating and what does it mean?

us.sheglam.com has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does us.sheglam.com generate?

us.sheglam.com receives approximately 2.0M visits per year with estimated monthly revenue of $129.4K - $323.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does us.sheglam.com use?

We detected 1 Shopify apps on us.sheglam.com, including Fabext Internal Wiki.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against us.sheglam.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

us.sheglam.com Shopify store analysis • MakeupBeauty & Personal Care • Unlikely Dropshipper • Rating: A+

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