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Gisou homepage screenshot
70/100
EcomScout

Gisou receives an EcomScout Rating of S (70/100), ranking #733 out of 138,691 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 4.6M visits per year with estimated revenue of $324.1K - $756.3K/mo. It offers 49 products at an average price of $43.

Store descriptionGisou by Negin Mirsalehi is born out of a passion for honey bees and haircare. Based on a six-generation beekeeping heritage, Gisou Honey and Propolis Infused haircare is made with the finest, sustainably sourced ingredients from the Mirsalehi Bee Garden. Shop now at Gisou.com

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$324.1K - $756.3K/mo
Est. Traffic/mo
382.8K
Products
49
Top Market
US (23%)
Top Channel
Search (72%)
Trustpilot
3.4/5 (1,491)

Store Intelligence Summary

Traffic breakdown: Search 72%, Direct 18%, Social 4%, Mail 3%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $43. Mid-range pricing strategy.

Ad spend: Estimated $1.2K/mo in paid search ($14.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.4/5 based on 1,491 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (23%), GB (10%), NL (7%).

Best-selling product: Tropical Swipe & Spritz Duo ($45.00). Other top sellers include Honey Infused Hair Perfume Limited Edition, Escape to Paradise Set, Mini Honey Infused Lip Oil Glazed Plum.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
42.2%
Pages/Visit
2.3
Avg. Time on Site
1m 4s
Avg. Product Price
$43

Range: $0 - $120

Rating Breakdown

Trustpilot80/100
Revenue Performance76/100
Business Quality76/100
Traffic Growth60/100
Marketing Efficiency55/100

Traffic Sources

Search72.5%
Direct18.1%
Social4.2%
Mail3.1%
Referrals1.1%
Paid Referrals0.6%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$15K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
gisouEasy5K--
best leave in conditioner5K$0.46$21
gisou hair oilEasy2K--
gisou hair perfumeEasy540--
gisoo440--

Trustpilot Rating

3.4

1,491 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
23.2%
🇬🇧United Kingdom
9.5%
🇳🇱Netherlands
7.2%
🇦🇺Australia
4.4%
🇫🇷France
3.7%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

gisougisou hair oilgisou lip oilgisousgisou hair perfume

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Customer Support

Gorgias

Reviews

Yotpo Reviews & UGCYotpoOkendoOkendoJudge.me Product Reviews+1 more

CDN

AWS CloudFront

Payment

Shopify Payments

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly

LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly

70
$44.50-12%
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

57
$35.00-22%
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

54
$4.97-57%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

54
$11.00-19%
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Frequently Asked Questions About Gisou

Is Gisou a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Gisou is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Gisou safe to buy from? Is it a scam?

Gisou has a Trustpilot rating of 3.4/5 based on 1,491 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (70/100).

What is Gisou's EcomScout rating and what does it mean?

Gisou has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Gisou generate?

Gisou receives approximately 4.6M visits per year with estimated monthly revenue of $324.1K - $756.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Gisou use?

We detected 2 Shopify apps on Gisou, including Pixboost Hero Banner, Klaviyo Reviews. The store uses the "Reveal - Honey Gloss Collagen Drops" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Gisou. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Gisou Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: S

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