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Vanity Makeup Cosmetics

vanitymakeup.com
S
61/100
EcomScout

Vanity Makeup Cosmetics receives an EcomScout Rating of S (61/100), ranking #16,171 out of 1,190,454 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 80.5K visits per year with estimated revenue of $35.3K - $68.7K/mo. It offers 34 products at an average price of $274.

Analysis by EcomScout Research Team · How we calculate ratings

MakeupBeauty & Personal CareCosmetics
Est. Revenue/mo
$35.3K - $68.7K/mo
Est. Traffic/mo
6.7K
Products
34
Top Market
US (69%)
Top Channel
N/A
Trustpilot
4.5/5 (452)

Store Intelligence Summary

Product pricing: Average price of $274 (range: $10 – $2,500). Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.5/5 based on 452 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (69%), VN (31%).

Best-selling product: Sculpting Palette & Two Brushes ($85). Other top sellers include The Signature Eyeshadow Palette, Sculpting Palette & Face Brush, 4-Day Makeup Masterclass in LA.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Makeup market generates $2M/month across 1,478 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •92% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Makeup stores earn $6K+/month
  • •This store outperforms 81% of Makeup competitors
  • •High average order value ($183) suggests premium positioning works well

Top Apps in Makeup

Block43%Shop42%Judge.me Product Reviews27%Advanced Predictive Search23%

Best Selling Products

Sculpting Palette & Two Brushes#1

Sculpting Palette & Two Brushes

$85

The Signature Eyeshadow Palette#2

The Signature Eyeshadow Palette

$60

Sculpting Palette & Face Brush#3

Sculpting Palette & Face Brush

$60

4-Day Makeup Masterclass in LA#4

4-Day Makeup Masterclass in LA

$2,500

2 Day Weekend Hands On Course#5

2 Day Weekend Hands On Course

$1,200

Makeup Masterclass#6

Makeup Masterclass

$600

One-Day Makeup Demo Class | APRIL 26 | 1-4PM#7

One-Day Makeup Demo Class | APRIL 26 | 1-4PM

$350

Contour Palette#8

Contour Palette

$30

Sculpting Brush Bundle#9

Sculpting Brush Bundle

$55

Medium Contour Palette#10

Medium Contour Palette

$30

Analyzing...
Bounce Rate
62.0%
Pages/Visit
1.4
Avg. Time on Site
9s
Avg. Product Price
$274

Range: $10 - $2,500

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth65/100
Revenue Performance60/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.5

452 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
69.5%
🇻🇳Vietnam
30.5%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

ShopKlaviyo: Email Marketing & SMSLoox Photo Reviews4.9Block

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Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

67
$10.98+19%
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

63
$10.82+200%
Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone

Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone

62
$19.99+19%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

58
$10.00+33%
See all trending Makeup products

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Frequently Asked Questions About Vanity Makeup Cosmetics

Is Vanity Makeup Cosmetics a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Vanity Makeup Cosmetics is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Vanity Makeup Cosmetics safe to buy from? Is it a scam?

Vanity Makeup Cosmetics has a Trustpilot rating of 4.5/5 based on 452 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).

What is Vanity Makeup Cosmetics's EcomScout rating and what does it mean?

Vanity Makeup Cosmetics has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Vanity Makeup Cosmetics generate?

Vanity Makeup Cosmetics receives approximately 80.5K visits per year with estimated monthly revenue of $35.3K - $68.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Vanity Makeup Cosmetics use?

We detected 4 Shopify apps on Vanity Makeup Cosmetics, including Shop, Klaviyo: Email Marketing & SMS, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Vanity Makeup Cosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Vanity Makeup Cosmetics Shopify store analysis • Makeup • Beauty & Personal Care • Unlikely Dropshipper • Rating: S

Last updated: August 11, 2026

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