Pat McGrath
patmcgrath.comDefiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Best Selling Products
#1MatteTrance™ Lipstick
$39.00
#2LUST: Gloss™
$29.00
#3Lip Fetish Balm
$39.00
#4PermaGel Ultra Lip Pencil
$29.00
#5Skin Fetish: Sublime Perfection Foundation
$69.00
#6Skin Fetish: Sublime Perfection Concealer
$34.00
#7SatinAllure™ Lipstick
$30.00
#8Skin Fetish: Sublime Perfection Blurring Under-Eye Powder
$35.00
#9Skin Fetish: Divine Blush
$39.00
#10Mothership V: Bronze Seduction
$128.00
Range: $13 - $300
Rating Breakdown
Traffic Sources
Trustpilot Rating
427 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Hero Slider0
Klaviyo ReviewsE-commerce Platform
ShopifyCustomer Support
Sales Channels
Payment
Shopify PaymentsAnalytics
Google AnalyticsAdvertising
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Frequently Asked Questions About Pat McGrath
Is Pat McGrath a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Pat McGrath is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Pat McGrath safe to buy from? Is it a scam?
Pat McGrath has a Trustpilot rating of 1.8/5 based on 427 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (57/100).
What is Pat McGrath's EcomScout rating and what does it mean?
Pat McGrath has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Pat McGrath generate?
Pat McGrath receives approximately 4.3M visits per year with estimated monthly revenue of $204.6K - $477.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Pat McGrath use?
We detected 2 Shopify apps on Pat McGrath, including Hero Slider, Klaviyo Reviews. The store uses the "NORTHWRD | 03.23.26 | PDP update" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Pat McGrath. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.