Traffic breakdown: SearchOrganic 33%, Direct 23%, SearchPaid 9%, DisplayAds 8%.
Product pricing: Average price of £9 (range: £6 – £14) — ≈ $11 USD. Budget-friendly positioning targeting volume sales.
Top markets: US (36%), GB (30%), IN (15%).
Best-selling product: Blue Razz Lemonade 2ml Pod & 10ml Refill (£6.99). Other top sellers include Blueberry Sour Raspberry 2ml Pod & 10ml Refill, Black Edition 2x (2ml + 10ml), Cherry Ice 2ml Pod & 10ml Refill.
How is the EcomScout Rating calculated? The C+ grade (30/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.