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varaluz.com

varaluz.com
37/100
EcomScout

varaluz.com receives an EcomScout Rating of B (37/100), ranking #24,443 out of 139,202 Shopify stores we track. This Home Improvement Retail store attracts 51.1K visits per year with estimated revenue of $20.7K - $48.2K/mo. It offers 807 products at an average price of $1288.

Store descriptionVaraluz handcrafts luxury lighting, mirrors and home decor using eco-friendly recycled materials.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$20.7K - $48.2K/mo
Est. Traffic/mo
4.3K
Products
807
Top Market
US (100%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of $1288 (range: $99 – $9499). Positioned in the premium segment.

0

Top markets: US (100%).

Best-selling product: Cannery 5 Light Linear - Ombre Galvanized ($1399.00). Other top sellers include Daphne 1 Light Small Convertible Flush Mount/Sconce - Matte Black/French Gold, Cannery 5 Light Linear - Dark Bronze & French Gold, Barcelona 2 Light Sconce with Shade - Brass Kisser.

How is the EcomScout Rating calculated? The B grade (37/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Improvement Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$17.9M/mo
Total Stores
1,035
Avg Revenue
$17K/mo
Top 10% Threshold
$179K/mo

Competition Breakdown

11%
29%
30%
12%
18%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Improvement market generates $18M/month across 1,035 stores
  • 18% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Home Improvement stores earn $179K+/month
  • This store outperforms 90% of Home Improvement competitors
  • Low average order value ($0) — consider bundling or upsells
  • 182 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
28.0%
Pages/Visit
6.0
Avg. Time on Site
1m 8s
Avg. Product Price
$1288

Range: $99 - $9499

Rating Breakdown

Business Quality80/100
Revenue Performance50/100
Traffic Growth35/100
Marketing Efficiency7/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

varaluz lightingbarcelona lights pendantshopeful lightingvaraluz d4mi0107 kye rectangular mirrorvaraluz d4mi0107 kyle rectangular mirror

Tech Stack & Apps

Browse All Apps →

Search

Searchanise

E-commerce Platform

Shopify

Sales Channels

ShopBuy Button channel

Payment

Shopify Payments

Email Marketing

MailchimpKlaviyo: Email Marketing & SMSOmnisend

Popups

JustunoJustuno

Trending Products to Sell

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About varaluz.com

Is varaluz.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, varaluz.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is varaluz.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for varaluz.com. However, our EcomScout rating is B (37/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is varaluz.com's EcomScout rating and what does it mean?

varaluz.com has an EcomScout rating of B (37/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does varaluz.com generate?

varaluz.com receives approximately 51.1K visits per year with estimated monthly revenue of $20.7K - $48.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does varaluz.com use?

We detected 3 Shopify apps on varaluz.com, including C: Mega Menu, Advanced Predictive Search, EZ Sidebar Menu+Sidebar Filter. The store uses the "LIVE - DO NOT TOUCH - 05-12-26" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Improvement store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against varaluz.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Improvement store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

varaluz.com Shopify store analysis • Home ImprovementRetail • Unlikely Dropshipper • Rating: B

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