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varley.com

varley.com

Varley is a fashion brand rooted in movement, offering an elevated everyday wardrobe for the modern woman. Shop the latest contemporary and active collections now.

56/100
EcomScout Rating
Rank #5,667 of 125,521
Products
N/A
Category Rank
#651
in Apparel

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.9M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$9K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $9K+/month
  • This store outperforms 83% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
52.3%
Pages/Visit
10.0
Avg. Time on Site
2m 8s
Avg. Product Price
$201

Range: $10 - $498

Rating Breakdown

Revenue Performance80/100
Business Quality76/100
Traffic Growth65/100
Marketing Efficiency15/100

Traffic Sources

Direct59.5%
Search30.1%
Referrals5.5%
Social3.9%
Paid Referrals0.8%
Mail0.2%

Top Countries

🇺🇸United States
68.8%
🇬🇧United Kingdom
16.1%
🇩🇪Germany
2.6%
🇲🇽Mexico
1.4%
🇨🇦Canada
1.2%

Analysis

Strengths

  • Strong revenue performance and growth

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Enhance product descriptions, add more images, and expand catalog
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

varleyvarley clothingvarley and varleyvarlyvarley returns

Tech Stack & Apps

Images

Cloudinary

E-commerce Platform

Shopify

Analytics

Google Tag ManagerGoogle Analytics

Payment

KlarnaShopify Payments

Email Marketing

Klaviyo: Email Marketing & SMS

Customer Support

Gorgias

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

84
$8.79+31%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.99+31%
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

83
$1073.78+31%
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

78
$1168.24+31%
See all trending Apparel products

Frequently Asked Questions About varley.com

Is varley.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, varley.com is classified as "Likely Dropshipper". Indicators include: Duplicate product images detected, No blog content found.

Is varley.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for varley.com. However, our EcomScout rating is A+ (56/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is varley.com's EcomScout rating and what does it mean?

varley.com has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does varley.com generate?

varley.com receives approximately 6.4M visits per year with estimated monthly revenue of $1.4M - $3.3M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does varley.com use?

App detection data for varley.com is being updated. The store uses the "slick-theme-DljMIdHu" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against varley.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

varley.com Shopify store analysis • ApparelRetail • Likely Dropshipper • Rating: A+

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