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Velourbeauty

velourbeauty.com
43/100
EcomScout

Velourbeauty receives an EcomScout Rating of B+ (43/100), ranking #16,175 out of 139,045 Shopify stores we track. This Home Improvement Retail store attracts 277.1K visits per year with estimated revenue of $8.2K - $19.2K/mo. It offers 87 products at an average price of $19.

Store descriptionVelour creates hand-made silk and faux vegan mink eyelashes. The most comfortable reusable false lashes. Buy online for free shipping in the US & Canada.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$8.2K - $19.2K/mo
Est. Traffic/mo
23.1K
Products
87
Top Market
US (61%)
Top Channel
Search (52%)
Trustpilot
3.8/5 (2)

Store Intelligence Summary

Traffic breakdown: Search 52%, Direct 21%, Social 3%, Referrals 3%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $19 (range: $5 – $30). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.8K/mo in paid search ($21.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.8/5 based on 2 reviews. Good standing with customers.

Top markets: US (61%), CA (10%), AU (8%).

Best-selling product: Lash Adhesive White ($12.00). Other top sellers include Would I Lie?, Too Easy Lash Applicator, Lash Adhesive Black.

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Improvement Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$17.9M/mo
Total Stores
1,035
Avg Revenue
$17K/mo
Top 10% Threshold
$179K/mo

Competition Breakdown

11%
29%
30%
12%
18%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Improvement market generates $18M/month across 1,035 stores
  • 18% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Home Improvement stores earn $179K+/month
  • This store outperforms 90% of Home Improvement competitors
  • Low average order value ($0) — consider bundling or upsells
  • 182 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
40.2%
Pages/Visit
3.2
Avg. Time on Site
1m 28s
Avg. Product Price
$19

Range: $5 - $30

Rating Breakdown

Business Quality75/100
Trustpilot65/100
Traffic Growth45/100
Marketing Efficiency35/100
Revenue Performance29/100

Traffic Sources

Search52.1%
Direct21.1%
Social3.2%
Referrals3.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$21K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
velourEasy19K$0.64$24
velour lashesEasy2K--
magnetic eyelinerEasy2K--
eyelash lift and tintEasy1K--
huda beauty eyelashesEasy600--

Trustpilot Rating

3.8

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
60.8%
🇨🇦Canada
10.2%
🇦🇺Australia
8.2%
🇻🇳Vietnam
7.0%
🇬🇧United Kingdom
6.8%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

velour beautyvelour lashesbest lash clusterst velour beauty magnetic lashesvelour

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

ShopBuy Button channel

Advertising

Snapchat Pixel

Reviews

Yotpo Reviews & UGCYotpoJudge.me Product ReviewsJudge.me

CDN

AWS CloudFrontjsDelivr

Back in Stock

Back in Stock

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Frequently Asked Questions About Velourbeauty

Is Velourbeauty a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Velourbeauty is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Velourbeauty safe to buy from? Is it a scam?

Velourbeauty has a Trustpilot rating of 3.8/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (43/100).

What is Velourbeauty's EcomScout rating and what does it mean?

Velourbeauty has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Velourbeauty generate?

Velourbeauty receives approximately 277.1K visits per year with estimated monthly revenue of $8.2K - $19.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Velourbeauty use?

We detected 3 Shopify apps on Velourbeauty, including Advanced Predictive Search, Klaviyo Reviews, C: Mega Menu. The store uses the "Memorial Day Sale 5/21" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Improvement store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Velourbeauty. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Improvement store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Velourbeauty Shopify store analysis • Home ImprovementRetail • Likely Dropshipper • Rating: B+

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