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Vinco Performance

vincoperformance.com
49/100
EcomScout

Vinco Performance receives an EcomScout Rating of B+ (49/100), ranking #14,090 out of 249,026 Shopify stores we track. This Eyewear Sports & Outdoors store attracts 11.1K visits per year with estimated revenue of $3.4K - $7.4K/mo. It offers 9 products at an average price of $216.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.4K - $7.4K/mo
Est. Traffic/mo
923
Products
9
Top Market
US (100%)
Top Channel
N/A
Trustpilot
4.5/5 (16)

Store Intelligence Summary

Product pricing: Average price of $216 (range: $50 – $249). Positioned in the premium segment.

Ad spend: Estimated $292/mo in paid search ($3.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 16 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (100%).

Best-selling product: Sola Slate Black ($249). Other top sellers include Sola Salt Grey, Sola Rhodonite Pink, Terra Slate Black.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Eyewear Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$5.7M/mo
Total Stores
427
Avg Revenue
$13K/mo
Top 10% Threshold
$210K/mo

Competition Breakdown

14%
30%
27%
9%
20%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Eyewear market generates $6M/month across 427 stores
  • 20% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Eyewear stores earn $210K+/month
  • This store outperforms 94% of Eyewear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 84 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
40.0%
Pages/Visit
1.0
0
Avg. Product Price
$216

Range: $50 - $249

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth55/100
Revenue Performance35/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$292

Google Ads estimate

Yearly Ad Budget

$4K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
runners sunglassesEasy420$1.13$71
running sunglasses for menEasy270$1.06$13
earth friendly sunglassesEasy220--
sports frames glassesEasy110--
mens running sunglasses80--

Trustpilot Rating

4.5

16 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Eyewear Products

Products gaining popularity in Eyewear right now, based on Amazon & Google Trends data.

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Gaoye Eyewear Frames for Men - Blue Light Blocking Square Glasses, Anti UV Ray Computer Gaming, Blue Blockers for Women

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$7.99+64%
Oilway Blue-Light Blocking Glasses Computer Reading/Gaming/TV/Phones Glasses Fashion Anti Eyestrain Glasses for Women Men

Oilway Blue-Light Blocking Glasses Computer Reading/Gaming/TV/Phones Glasses Fashion Anti Eyestrain Glasses for Women Men

92
$7.64+64%
Gaoye 1.5 Professional Reading Glasses for All Day - Computer Readers with Blue Light Protection - Value Pack

Gaoye 1.5 Professional Reading Glasses for All Day - Computer Readers with Blue Light Protection - Value Pack

88
$13.57+38%
See all trending Eyewear products

Frequently Asked Questions About Vinco Performance

Is Vinco Performance a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Vinco Performance is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Vinco Performance safe to buy from? Is it a scam?

Vinco Performance has a Trustpilot rating of 4.5/5 based on 16 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).

What is Vinco Performance's EcomScout rating and what does it mean?

Vinco Performance has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Vinco Performance generate?

Vinco Performance receives approximately 11.1K visits per year with estimated monthly revenue of $3.4K - $7.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Vinco Performance use?

We detected 4 Shopify apps on Vinco Performance, including Trustpilot, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Eyewear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Vinco Performance. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Eyewear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Vinco Performance Shopify store analysis • EyewearSports & Outdoors • Unlikely Dropshipper • Rating: B+

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