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Vinroyal

vinroyal.fr
B+
48/100
EcomScout

Vinroyal receives an EcomScout Rating of B+ (48/100), ranking #63,922 out of 1,195,620 Shopify stores we track. This Wine Food & Beverage store attracts 169.4K visits per year with estimated revenue of $4.2K - $8.3K/mo. It offers 1.4K products at an average price of €11.

Analysis by EcomScout Research Team · How we calculate ratings

WineFood & BeverageWine
Est. Revenue/mo
$4.2K - $8.3K/mo
Est. Traffic/mo
14.1K
Products
1.4K
Top Market
FR (93%)
Top Channel
direct (41%)
Trustpilot
3.7/5 (2,422)

Store Intelligence Summary

Traffic breakdown: direct 41%, organic 18%, paid 8%, referral 4%.

Product pricing: Average price of €11 (range: €9 – €13) — ≈ $12 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.7/5 based on 2,422 reviews. Good standing with customers.

Top markets: FR (93%), DE (7%).

Best-selling product: Zinfandel 2021 (€13.29). Other top sellers include Don Mantillón 2022, Garda Frizzante, Bordeaux 2021.

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wine Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$4.8M/mo
Total Stores
1,736
Avg Revenue
$3K/mo
Top 10% Threshold
$27K/mo

Competition Breakdown

32%
44%
18%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Wine market generates $5M/month across 1,736 stores
  • •2% are enterprise stores (>$100K/mo) — achievable market
  • •76% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Wine stores earn $27K+/month
  • •This store outperforms 90% of Wine competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Wine

Shop94%Block77%Klaviyo: Email Marketing & SMS36%Pre-Order27%

Best Selling Products

Zinfandel 2021#1

Zinfandel 2021

€13.29≈ $14

Don Mantillón 2022#2

Don Mantillón 2022

€9.99≈ $11

Garda Frizzante#3

Garda Frizzante

€10.49≈ $11

Bordeaux 2021#4

Bordeaux 2021

€10.49≈ $11

Côtes du Rhône 2023#5

Côtes du Rhône 2023

€10.49≈ $11

Bordeaux 2020#6

Bordeaux 2020

€10.99≈ $12

Bordeaux 2022#7

Bordeaux 2022

€9.49≈ $10

Cabernet Syrah 2024#8

Cabernet Syrah 2024

€10.49≈ $11

Primitivo 2023#9

Primitivo 2023

€11.99≈ $13

Chenin Blanc 2025#10

Chenin Blanc 2025

€9.99≈ $11

Analyzing...
Bounce Rate
15.0%
Pages/Visit
3.5
Avg. Time on Site
48s
Avg. Product Price
€11

≈ $12 USD

Range: €9 - €13

Rating Breakdown

Trustpilot80/100
Business Quality76/100
Traffic Growth75/100
Revenue Performance27/100
Marketing Efficiency7/100

Traffic Sources

direct40.6%
organic18.3%
paid8.3%
referral4.0%
social0.0%

Trustpilot Rating

3.7

2,422 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇫🇷France
93.4%
🇩🇪Germany
6.6%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (6)

Trustpilot3.5Abandoned Cart RecoveryOptimizationBlockFreebieShopify Email

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About Vinroyal

Is Vinroyal a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Vinroyal is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, High percentage of generic product titles.

Is Vinroyal safe to buy from? Is it a scam?

Vinroyal has a Trustpilot rating of 3.7/5 based on 2,422 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (48/100).

What is Vinroyal's EcomScout rating and what does it mean?

Vinroyal has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Vinroyal generate?

Vinroyal receives approximately 169.4K visits per year with estimated monthly revenue of $4.2K - $8.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Vinroyal use?

We detected 6 Shopify apps on Vinroyal, including Trustpilot, Abandoned Cart Recovery, Optimization and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wine store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Vinroyal. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wine store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Vinroyal Shopify store analysis • Wine • Food & Beverage • Likely Dropshipper • Rating: B+

Last updated: August 10, 2026

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