Product pricing: Average price of $30 (range: $30 – $30). Budget-friendly positioning targeting volume sales.
Best-selling product: Volubalm™ 5% Volufiline multi-balm ($29.99).
How is the EcomScout Rating calculated? The D+ grade (15/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.