Voya
voya.ieVoya receives an EcomScout Rating of A (53/100), ranking #38,939 out of 1,188,149 Shopify stores we track. This Organic Beauty and Home Fragrances Beauty & Personal Care store attracts 238.4K visits per year with estimated revenue of $20.8K - $40.5K/mo. It offers 145 products at an average price of €47.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 50%, referral 16%, direct 12%, social 12%.
Product pricing: Average price of €47 (range: €4 – €168) — ≈ $51 USD. Mid-range pricing strategy.
Ad spend: Estimated $1.3K/mo in paid search ($15.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.7/5 based on 5 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (31%), GB (25%), IE (20%).
Best-selling product: Nerolia | Eau de Toilette (€66). Other top sellers include Tempest | Eau de Toilette, Clean Me Up | Gentle Hand Wash, Oh So Scented Reed Diffuser Refill | African Lime & Clove.
Organic Beauty and Home Fragrances Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Organic Beauty and Home Fragrances market generates $0M/month across 1 stores
- •This store outperforms 0% of Organic Beauty and Home Fragrances competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Organic Beauty and Home Fragrances
Best Selling Products
#1E-Gift Card Voucher
€15≈ $16
#2Nerolia | Eau de Toilette
€66≈ $72
#3Tempest | Eau de Toilette
€66≈ $72
#4Clean Me Up | Gentle Hand Wash
€27≈ $29
#5Oh So Scented Reed Diffuser Refill | African Lime & Clove
€30≈ $33
#6Oh So Scented Reed Diffuser Refill | Cedarwood and Bergamot
€30≈ $33
#7My Little Hero | Facial Serum
€72≈ $78
#8Handy to Have | Reparative Hand Lotion
€22≈ $24
#9Lazy Days | Detoxifying Seaweed Bath
€30≈ $33
#10Pearlesque | Hydrating Moisturiser
€72≈ $78
≈ $51 USD
Range: €4 - €168
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1K
Google Ads estimate
Yearly Ad Budget
$16K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| voyaEasy | 103K | $0.32 | $6.4K |
Trustpilot Rating
5 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
OmnisendSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting
Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml
eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz
Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz
Frequently Asked Questions About Voya
Is Voya a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Voya is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Voya safe to buy from? Is it a scam?
Voya has a Trustpilot rating of 2.7/5 based on 5 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (53/100).
What is Voya's EcomScout rating and what does it mean?
Voya has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Voya generate?
Voya receives approximately 238.4K visits per year with estimated monthly revenue of $20.8K - $40.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Voya use?
We detected 8 Shopify apps on Voya, including Shop, Back in Stock, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Organic Beauty and Home Fragrances store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Voya. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Organic Beauty and Home Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.