VPA Australia
vpa.com.auVPA Australia receives an EcomScout Rating of S (77/100), ranking #635 out of 1,009,916 Shopify stores we track. This Supplements Health & Wellness store attracts 1.7M visits per year with estimated revenue of $132.8K - $265.6K/mo. It offers 98 products at an average price of A$57.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 48%, direct 25%, paid 10%, referral 4%.
Product pricing: Average price of A$57 (range: A$20 – A$137) — ≈ $37 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $7/mo in paid search ($84/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.3/5 based on 607 reviews. Good standing with customers.
Top markets: AU (58%), US (12%), VN (5%).
Best-selling product: Whey Protein Isolate (A$85). Other top sellers include Premium Whey (WPC), Premium Plant Vegan Protein, [Batch-Tested] Whey Protein Isolate.
Supplements Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Supplements market generates $14M/month across 5,253 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •73% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Supplements stores earn $39K+/month
- •This store outperforms 93% of Supplements competitors
- •Low average order value ($0) — consider bundling or upsells
- •254 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Supplements
Best Selling Products
#1Whey Protein Isolate
A$85≈ $56
#2Premium Whey (WPC)
A$65≈ $43
#3Premium Plant Vegan Protein
A$51≈ $34
![[Batch-Tested] Whey Protein Isolate](https://cdn.shopify.com/s/files/1/0268/9279/5959/files/HASTA-Whey-Protein-Isolate-VPA-Australia.webp?v=1747276875)
#4[Batch-Tested] Whey Protein Isolate
A$90≈ $59
![[Batch-tested] Muscle Gainer](https://cdn.shopify.com/s/files/1/0268/9279/5959/files/MUSLE-GAINER-CHOCOLATE-FLAVOUR.webp?v=1768534397)
#5[Batch-tested] Muscle Gainer
A$42≈ $28
![[Batch-tested] Collagen Pro® - Protein Powder](https://cdn.shopify.com/s/files/1/0268/9279/5959/files/HASTA-Collagen-Pror-Protein-Powder-VPA-Australia.webp?v=1747277128)
#6[Batch-tested] Collagen Pro® - Protein Powder
A$44≈ $29
#7Protein water
A$69≈ $46
#8Complete Tri-Protein
A$57≈ $38
#9Muscle Gainer
A$37≈ $24
#10Micellar Casein
A$55≈ $36
≈ $37 USD
Range: A$20 - A$137
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$7
Google Ads estimate
Yearly Ad Budget
$84
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| vpa australiaEasy | 210 | - | - |
| protein powder online australia | 109 | - | - |
| best protein in australia | 5 | - | - |
Trustpilot Rating
607 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Trustpilot
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Frequently Asked Questions About VPA Australia
Is VPA Australia a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, VPA Australia is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is VPA Australia safe to buy from? Is it a scam?
VPA Australia has a Trustpilot rating of 4.3/5 based on 607 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (77/100).
What is VPA Australia's EcomScout rating and what does it mean?
VPA Australia has an EcomScout rating of S (77/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does VPA Australia generate?
VPA Australia receives approximately 1.7M visits per year with estimated monthly revenue of $132.8K - $265.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does VPA Australia use?
We detected 14 Shopify apps on VPA Australia, including Pre-Order, Klaviyo: Email Marketing & SMS, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Supplements store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against VPA Australia. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.