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waycaps.com

waycaps.com
39/100
EcomScout

waycaps.com receives an EcomScout Rating of B+ (39/100), ranking #46,573 out of 481,798 Shopify stores we track. This Hats Fashion & Apparel store attracts 793.2K visits per year with estimated revenue of $4.3K - $9.3K/mo. It offers 215 products at an average price of $4.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.3K - $9.3K/mo
Est. Traffic/mo
66.1K
Products
215
Top Market
US (100%)
Top Channel
direct (49%)
Est. Ad Spend/mo
$1.8K

Store Intelligence Summary

Traffic breakdown: direct 49%.

Product pricing: Average price of $4 (range: $2 – $7). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.8K/mo in paid search ($21.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (100%).

Best-selling product: 5TCP - 5 Panel Waterproof Rope ($5). Other top sellers include TCS - SUEDE BILL TC, TCMS - TC MESH BACK & SUEDE BILLS, SUM - SUEDE MESH.

How is the EcomScout Rating calculated? The B+ grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hats Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$255K/mo
Total Stores
120
Avg Revenue
$2K/mo
Top 10% Threshold
$13K/mo

Competition Breakdown

29%
57%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hats market generates $0M/month across 120 stores
  • 86% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hats stores earn $13K+/month
  • This store outperforms 84% of Hats competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
25.6%
Pages/Visit
4.9
Avg. Time on Site
2m 2s
Avg. Product Price
$4

Range: $2 - $7

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance27/100
Marketing Efficiency25/100

Traffic Sources

direct49.3%
referral0.7%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$21K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
white capEasy11K$0.32$8
frog bucket hatEasy3K--
wholesale hatsEasy2K$1.51$6.4K
blank hatsEasy2K$0.96$1.5K
otto capEasy2K$0.92$29

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About waycaps.com

Is waycaps.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, waycaps.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is waycaps.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for waycaps.com. However, our EcomScout rating is B+ (39/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is waycaps.com's EcomScout rating and what does it mean?

waycaps.com has an EcomScout rating of B+ (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does waycaps.com generate?

waycaps.com receives approximately 793.2K visits per year with estimated monthly revenue of $4.3K - $9.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does waycaps.com use?

We detected 10 Shopify apps on waycaps.com, including UpPromote Affiliate Marketing, Judge.me Product Reviews, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hats store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against waycaps.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hats store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

waycaps.com Shopify store analysis • HatsFashion & Apparel • Unlikely Dropshipper • Rating: B+

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