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Well.ca

well.ca
67/100
EcomScout

Well.ca receives an EcomScout Rating of S (67/100), ranking #1,693 out of 139,161 Shopify stores we track. This Wellness Healthcare store attracts 30.2M visits per year with estimated revenue of $1.8M - $4.3M/mo..

Store descriptionCanada's online health, wellness, baby and beauty store with the largest assortment of green and natural products.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.8M - $4.3M/mo
Est. Traffic/mo
2.5M
Products
N/A
Top Market
CA (95%)
Top Channel
Search (44%)
Trustpilot
2.2/5 (182)

Store Intelligence Summary

Traffic breakdown: Search 44%, Direct 40%, Mail 4%, Referrals 4%. This indicates a content-driven organic growth strategy.

Ad spend: Estimated $1.1K/mo in paid search ($12.9K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.2/5 based on 182 reviews. Mixed reviews — potential service or quality concerns.

Top markets: CA (95%), US (3%), BR (0%).

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wellness Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$53.5M/mo
Total Stores
2,084
Avg Revenue
$26K/mo
Top 10% Threshold
$263K/mo

Competition Breakdown

26%
27%
13%
26%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wellness market generates $54M/month across 2,084 stores
  • 26% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Wellness stores earn $263K+/month
  • This store outperforms 90% of Wellness competitors
  • Low average order value ($0) — consider bundling or upsells
  • 543 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
42.5%
Pages/Visit
5.1
Avg. Time on Site
3m 29s

Rating Breakdown

Business Quality80/100
Revenue Performance76/100
Traffic Growth65/100
Marketing Efficiency55/100
Trustpilot50/100

Traffic Sources

Search44.0%
Direct40.4%
Mail4.4%
Referrals3.6%
Social2.8%
Paid Referrals1.4%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$13K

Projected annually

Trustpilot Rating

2.2

182 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
94.5%
🇺🇸United States
2.8%
🇧🇷Brazil
0.2%
🇻🇳Vietnam
0.2%
🇬🇧United Kingdom
0.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Top Keywords

well.carexallwell caowalabaggu

Tech Stack & Apps

CDN

AWS CloudFront

Analytics

Google AnalyticsGoogle Tag Manager

Video

YouTube

A/B Testing

Google OptimizeGoogle Optimize

Payment

Klarna

Customer Support

LiveAgent

Trending Wellness Products

Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.

Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

70
$8.68+7%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

69
$9.99+21%
Lagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers, Home Care, Candle Making Scents, Fragrance, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Orange (10mL)

Lagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers, Home Care, Candle Making Scents, Fragrance, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Orange (10mL)

69
$9.95+24%
Nature's Bounty Magnesium 500 mg Tablets, High Potency Magnesium Supplement for Bone & Muscle Health, Whole Body Support, 200 Count (Pack of 1)

Nature's Bounty Magnesium 500 mg Tablets, High Potency Magnesium Supplement for Bone & Muscle Health, Whole Body Support, 200 Count (Pack of 1)

68
$7.47+7%
See all trending Wellness products

Frequently Asked Questions About Well.ca

Is Well.ca a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Well.ca is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Well.ca safe to buy from? Is it a scam?

Well.ca has a Trustpilot rating of 2.2/5 based on 182 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).

What is Well.ca's EcomScout rating and what does it mean?

Well.ca has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Well.ca generate?

Well.ca receives approximately 30.2M visits per year with estimated monthly revenue of $1.8M - $4.3M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Well.ca use?

App detection data for Well.ca is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wellness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Well.ca. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Well.ca Shopify store analysis • WellnessHealthcare • Unlikely Dropshipper • Rating: S

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