Back to Stores

Well People

wellpeople.com

Well People is EWG certified, cruelty free and vegan makeup and skincare for all skin types. Try our Award-winning clean beauty products! FREE Shipping $50+

C+
46/100
EcomScout Rating
Rank #1,581 of 5,179
Yearly Traffic
522.8K
Est. Monthly Revenue
$17.9K - $41.8K/mo
Products
61
Global Rank
#574,577
Bounce Rate
44.0%
Pages/Visit
3.8
Avg. Time on Site
1m 22s
Avg. Product Price
$25

Range: $6 - $69

Rating Breakdown

Revenue Performance44/100

Small revenue ($20K-50K/month). Strong performance vs Makeup peers (+10 points). No growth data available. Low AOV ($20-40).

Traffic Growth50/100

Good traffic (500K-1M visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality60/100

Dropshipping detected (penalty: -5 points). Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality48/100

Small catalog (50-100 products). Product quality: 25%. Low product value ($10-25 avg).

Traffic Sources

Direct57.1%
Search32.2%
Referrals5.4%
Social3.5%
Paid Referrals1.6%
Mail0.2%

Top Countries

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

UAT Production

Dropshipping Detection

Likely dropshipping (90% confidence)

  • Suspicious pricing patterns
  • Duplicate product images detected
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

well peoplewell people makeupw3ll peoplewell people cosmetics european stockistlush lip tinted oil

Tech Stack & Apps

E-commerce Platform

Shopify

Payment

Shopify Payments

CDN

AWS CloudFront

Forms

Form Builder

Personalization

Dynamic Yield

Reviews

PowerReviews

Video

YouTube

Similar Stores

Stores with similar vertical, industry, or rating to Well People

About This Store Analysis

This page provides comprehensive analytics for Well People, a Makeup store in the Beauty & Personal Care industry. Our EcomScout Rating of C+ (46/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: November 28, 2025. All information shown is publicly available business data.

Automate your experience

Stop guessing and startseeing real store data in one click