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West Elm homepage screenshot
69/100
EcomScout Rating
Rank #908 of 126,136
Products
N/A
Category Rank
#11
in Outdoor Living

Outdoor Living Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.3M/mo
Total Stores
265
Avg Revenue
$20K/mo
Top 10% Threshold
$190K/mo

Competition Breakdown

31%
32%
12%
18%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Living market generates $5M/month across 265 stores
  • 18% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Living stores earn $190K+/month
  • This store outperforms 89% of Outdoor Living competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
45.1%
Pages/Visit
4.0
Avg. Time on Site
4m 17s

Rating Breakdown

Business Quality80/100
Revenue Performance76/100
Traffic Growth65/100
Trustpilot60/100
Marketing Efficiency54/100

Traffic Sources

Direct51.7%
Search41.2%
Referrals4.0%
Social2.5%
Paid Referrals0.5%
Mail0.2%

Marketing & Ad Spend

Monthly Ad Spend

$2347K

Google Ads estimate

Top Paid Keywords

KeywordVolumeCPCCost/mo
wayfairEasy2760K$0.11$250.3K
west elmEasy664K$0.49$106.8K
home413K$0.79$15.1K
bedbathandbeyondEasy400K$0.24$21.0K
rooms to goEasy351K$0.71$98.3K

Trustpilot Rating

1.2

1,472 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
96.8%
🇨🇦Canada
0.7%
🇲🇽Mexico
0.3%
🇵🇷Puerto Rico
0.2%
🇮🇳India
0.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Top Keywords

west elmwestelmwest elm outletwest elm kidswest elm rugs

Trending Products to Sell

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Frequently Asked Questions About West Elm

Is West Elm a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, West Elm is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is West Elm safe to buy from? Is it a scam?

West Elm has a Trustpilot rating of 1.2/5 based on 1,472 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (69/100).

What is West Elm's EcomScout rating and what does it mean?

West Elm has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does West Elm generate?

West Elm receives approximately 126.1M visits per year with estimated monthly revenue of $7.4M - $17.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does West Elm use?

App detection data for West Elm is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Living store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against West Elm. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Living store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

West Elm Shopify store analysis • Outdoor LivingNiche • Unlikely Dropshipper • Rating: S

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