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What Matters

what-matters.fr

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43/100
EcomScout Rating
Rank #15,103 of 125,521
Products
220
Category Rank
#1434
in Cleaning

Cleaning Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$3.2M/mo
Total Stores
330
Avg Revenue
$10K/mo
Top 10% Threshold
$131K/mo

Competition Breakdown

11%
39%
29%
8%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cleaning market generates $3M/month across 330 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Cleaning stores earn $131K+/month
  • This store outperforms 93% of Cleaning competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
23.6%
Pages/Visit
3.5
Avg. Time on Site
4m 37s
Avg. Product Price
$16

Range: $2 - $58

Rating Breakdown

Trustpilot90/100
Business Quality76/100
Traffic Growth45/100
Revenue Performance27/100
Marketing Efficiency7/100

Traffic Sources

Search74.1%
Direct16.8%
Referrals4.3%
Social2.9%
Paid Referrals1.8%

Trustpilot Rating

4.5

357 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇫🇷France
98.6%
🇨🇭Switzerland
1.4%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

what matterswhat matters avisrevendeur what matterswhatmattersdentifrice

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

CDN

AWS CloudFront

Analytics

Microsoft ClarityGoogle Analytics

Advertising

Google Ads

Customer Support

ZendeskZendesk

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

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livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About What Matters

Is What Matters a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, What Matters is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is What Matters safe to buy from? Is it a scam?

What Matters has a Trustpilot rating of 4.5/5 based on 357 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (43/100).

What is What Matters's EcomScout rating and what does it mean?

What Matters has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does What Matters generate?

What Matters receives approximately 237.6K visits per year with estimated monthly revenue of $4.6K - $11.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does What Matters use?

We detected 1 Shopify apps on What Matters, including Klaviyo Reviews. The store uses the "Production" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cleaning store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against What Matters. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cleaning store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

What Matters Shopify store analysis • CleaningHome & Garden • Likely Dropshipper • Rating: B+

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