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wilcooffroad.com

wilcooffroad.com
A
52/100
EcomScout

wilcooffroad.com receives an EcomScout Rating of A (52/100), ranking #42,472 out of 1,190,454 Shopify stores we track. This Auto Parts Automotive store attracts 163.3K visits per year with estimated revenue of $55.1K - $128.5K/mo. It offers 110 products at an average price of $250.

Analysis by EcomScout Research Team · How we calculate ratings

Auto PartsAutomotiveCar Accessories
Est. Revenue/mo
$55.1K - $128.5K/mo
Est. Traffic/mo
13.6K
Products
110
Top Market
US (92%)
Top Channel
N/A
Est. Ad Spend/mo
$49

Store Intelligence Summary

Product pricing: Average price of $250 (range: $5 – $1,189). Positioned in the premium segment.

Ad spend: Estimated $49/mo in paid search ($588/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (92%), CA (8%).

Best-selling product: Hitchswing ($848). Other top sellers include First Aid Kits, License Plate Relocation, Hitchgate Solo.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Auto Parts Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$32.8M/mo
Total Stores
6,760
Avg Revenue
$5K/mo
Top 10% Threshold
$84K/mo

Competition Breakdown

28%
35%
23%
6%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Auto Parts market generates $33M/month across 6,760 stores
  • •9% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Auto Parts stores earn $84K+/month
  • •This store outperforms 94% of Auto Parts competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •585 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Auto Parts

Shop79%Block76%Judge.me Product Reviews39%Pre-Order34%

Best Selling Products

Hitchswing#1

Hitchswing

$848

First Aid Kits#2

First Aid Kits

$149.95

License Plate Relocation#3

License Plate Relocation

$48

Hitchgate Solo#4

Hitchgate Solo

$1,142.07

Latch Pin#5

Latch Pin

$21

Latch Bushings#6

Latch Bushings

$12

Pivot Hardware Kit#7

Pivot Hardware Kit

$10.29

Wobble Free Hitch Extension#8

Wobble Free Hitch Extension

$189

Hitchgate Solo & Offset Accessory Plate#9

Hitchgate Solo & Offset Accessory Plate

$172.26

License Plate Lighting Kit#10

License Plate Lighting Kit

$59

Analyzing...
Bounce Rate
49.4%
Pages/Visit
3.0
Avg. Time on Site
39s
Avg. Product Price
$250

Range: $5 - $1,189

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance60/100
Marketing Efficiency36/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$49

Google Ads estimate

Yearly Ad Budget

$588

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
wilco hitchgateEasy270--
wilco off roadEasy90--
wilco adv rack55--

Top Countries

🇺🇸United States
91.5%
🇨🇦Canada
8.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

ShopMailchimp4.8

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Trending Auto Parts Products

Products gaining popularity in Auto Parts right now, based on Amazon & Google Trends data.

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

58
$24.99+11%
See all trending Auto Parts products

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Frequently Asked Questions About wilcooffroad.com

Is wilcooffroad.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, wilcooffroad.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is wilcooffroad.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for wilcooffroad.com. However, our EcomScout rating is A (52/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is wilcooffroad.com's EcomScout rating and what does it mean?

wilcooffroad.com has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does wilcooffroad.com generate?

wilcooffroad.com receives approximately 163.3K visits per year with estimated monthly revenue of $55.1K - $128.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does wilcooffroad.com use?

We detected 2 Shopify apps on wilcooffroad.com, including Shop, Mailchimp.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Auto Parts store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against wilcooffroad.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Auto Parts store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

wilcooffroad.com Shopify store analysis • Auto Parts • Automotive • Unlikely Dropshipper • Rating: A

Last updated: August 9, 2026

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