WILLIES.co.uk - Ice - Inline - Figure
willies.co.ukWILLIES.co.uk - Ice - Inline - Figure receives an EcomScout Rating of S (67/100), ranking #3,979 out of 873,487 Shopify stores we track. This Ice Hockey and Skating Sports & Outdoors store attracts 980.5K visits per year with estimated revenue of $145.7K - $315.7K/mo. It offers 2.0K products at an average price of £5.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 46%, direct 21%, paid 17%, referral 8%.
Product pricing: Average price of £5 (range: £5 – £5) — ≈ $6.35 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $167/mo in paid search ($2.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 18 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (75%), US (7%), ES (4%).
Ice Hockey and Skating Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Ice Hockey and Skating market generates $0M/month across 1 stores
- •100% are enterprise stores (>$100K/mo) — competitive market
- •This store outperforms 0% of Ice Hockey and Skating competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Ice Hockey and Skating
Best Selling Products
≈ $6.35 USD
Range: £5 - £5
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$167
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| hockey equipment | 4K | $0.99 | $2.3K |
| jackson ice skatesEasy | 750 | $0.62 | $45 |
| ice hockey stickEasy | 720 | $0.77 | $1.1K |
| ice hockey socksEasy | 540 | $0.78 | $69 |
| zuca bagsEasy | 360 | $0.42 | $136 |
Trustpilot Rating
18 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About WILLIES.co.uk - Ice - Inline - Figure
Is WILLIES.co.uk - Ice - Inline - Figure a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, WILLIES.co.uk - Ice - Inline - Figure is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is WILLIES.co.uk - Ice - Inline - Figure safe to buy from? Is it a scam?
WILLIES.co.uk - Ice - Inline - Figure has a Trustpilot rating of 4.6/5 based on 18 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (67/100).
What is WILLIES.co.uk - Ice - Inline - Figure's EcomScout rating and what does it mean?
WILLIES.co.uk - Ice - Inline - Figure has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does WILLIES.co.uk - Ice - Inline - Figure generate?
WILLIES.co.uk - Ice - Inline - Figure receives approximately 980.5K visits per year with estimated monthly revenue of $145.7K - $315.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does WILLIES.co.uk - Ice - Inline - Figure use?
We detected 6 Shopify apps on WILLIES.co.uk - Ice - Inline - Figure, including Shop, LoyaltyLion, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Ice Hockey and Skating store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against WILLIES.co.uk - Ice - Inline - Figure. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Ice Hockey and Skating store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.