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Wilsons Carpets

wilsonscarpets.com
53/100
EcomScout

Wilsons Carpets receives an EcomScout Rating of A (53/100), ranking #39,044 out of 1,189,511 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 407.4K visits per year with estimated revenue of $9.3K - $20.1K/mo. It offers 220 products at an average price of £16.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$9.3K - $20.1K/mo
Est. Traffic/mo
33.9K
Products
220
Top Market
GB (93%)
Top Channel
organic (60%)
Trustpilot
4.5/5 (804)

Store Intelligence Summary

Traffic breakdown: organic 60%, direct 25%, paid 8%, referral 7%.

Product pricing: Average price of £16 (range: £6 – £67) — ≈ $20 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $14/mo in paid search ($168/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 804 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (93%), IN (6%), PK (1%).

Best-selling product: Haydock Vinyl Flooring (£10.99). Other top sellers include Gemstone, Zara, Quartz Heathers.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$30.3M/mo
Total Stores
8,319
Avg Revenue
$4K/mo
Top 10% Threshold
$71K/mo

Competition Breakdown

31%
34%
22%
5%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $30M/month across 8,319 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $71K+/month
  • This store outperforms 95% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 624 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
72.4%
Pages/Visit
2.1
Avg. Time on Site
44s
Avg. Product Price
£16

≈ $20 USD

Range: £6 - £67

Rating Breakdown

Trustpilot95/100
Business Quality80/100
Traffic Growth70/100
Marketing Efficiency36/100
Revenue Performance27/100

Traffic Sources

organic60.2%
direct24.6%
paid8.1%
referral7.1%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$14

Google Ads estimate

Yearly Ad Budget

$168

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
carpet flooring2K$3.67$24.4K

Trustpilot Rating

4.5

804 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
93.1%
🇮🇳India
5.6%
🇵🇰Pakistan
1.3%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Wilsons Carpets

Is Wilsons Carpets a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Wilsons Carpets is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Wilsons Carpets safe to buy from? Is it a scam?

Wilsons Carpets has a Trustpilot rating of 4.5/5 based on 804 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (53/100).

What is Wilsons Carpets's EcomScout rating and what does it mean?

Wilsons Carpets has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Wilsons Carpets generate?

Wilsons Carpets receives approximately 407.4K visits per year with estimated monthly revenue of $9.3K - $20.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Wilsons Carpets use?

We detected 6 Shopify apps on Wilsons Carpets, including Shop, Klaviyo: Email Marketing & SMS, Klevu Smart Search and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Wilsons Carpets. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Wilsons Carpets Shopify store analysis • Outdoor GearSports & Outdoors • Unlikely Dropshipper • Rating: A

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