Wilsons Pet Food
wilsonspetfood.co.ukWilsons Pet Food receives an EcomScout Rating of S (61/100), ranking #3,772 out of 138,691 Shopify stores we track. This Pet Supplies Niche store attracts 332.3K visits per year with estimated revenue of $63.8K - $148.8K/mo. It offers 54 products at an average price of $28.
Store descriptionWilsons Pet Food is the Ulti-Mutt Way to Feed Your Dog. UK Made Fresh Dog Food, Cold Pressed and more!
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 45%, Direct 31%, Mail 13%, Referrals 11%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $28 (range: $7 – $66). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $677/mo in paid search ($8.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.7/5 based on 415 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (77%), US (8%), PH (4%).
Best-selling product: Chicken Cold Pressed Working Dog Food ($58.99). Other top sellers include Beef Cold Pressed Working Dog Food, Salmon Premium British Cold Pressed Dog Food, Chicken Premium British Cold Pressed Dog Food.
Pet Supplies Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Pet Supplies market generates $10M/month across 1,261 stores
- •12% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Pet Supplies stores earn $125K+/month
- •This store outperforms 94% of Pet Supplies competitors
- •Low average order value ($0) — consider bundling or upsells
- •151 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Chicken Cold Pressed Working Dog Food
$58.99
#2Beef Cold Pressed Working Dog Food
$58.99
#3Salmon Premium British Cold Pressed Dog Food
$17.49
#4Chicken Premium British Cold Pressed Dog Food
$16.49
#5Lamb Premium British Cold Pressed Dog Food
$16.49
#6Venison & Trout Premium British Cold Pressed Dog Food
$17.49
#7Turkey & Duck Premium British Cold Pressed Dog Food
$17.49
#8White Fish Premium Cold Pressed Dog Food
$17.49
#9Pork Cold Pressed Working Dog Food
$58.99
#10Premium Scottish Salmon Oil
$11.99
Range: $7 - $66
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$677
Google Ads estimate
Yearly Ad Budget
$8K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| dog food | 46K | $2.25 | $188.3K |
| purina ha dog foodEasy | 360 | $2.44 | $12 |
| dog recall trainingEasy | 135 | - | - |
| pet store london | 44 | $0.77 | $1 |
| hills skin allergy dog food | 28 | $2.98 | - |
Trustpilot Rating
415 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
C: Mega Menu
Advanced Predictive Search
Klaviyo Reviews
Omniconvert AB testing + CRO0
Pixboost Hero Banner0E-commerce Platform
ShopifySales Channels
Customer Support
Reviews
Subscriptions
Payment
Shopify PaymentsSimilar Stores
View all →Trending Pet Supplies Products
Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.
Multipet Lamb Chop Dog Plush Toy - Squeaky Toy for Small & Medium Dogs - Extra Soft Plush - Stuffed Animal for Cuddling & Playing (10", Cream, 5 Squeakers)
KSIIA Washable Dog Bed Deluxe Plush Dog Crate Beds Comfy Kennel Pad Anti-Slip Pet Sleeping Mat for Large, Jumbo, Medium, Small Dogs Breeds, 35" x 23", Gray
Best Pet Supplies Interactive Squeaky Dog Chew Toy, Ideal Dog Toys for Chewers, Small, Medium & Large Dogs, and Fetch Lovers - Crinkle Duck (Yellow), Large
Meow Mix Original Choice Dry Cat Food, 6.3 Pound Bag
Frequently Asked Questions About Wilsons Pet Food
Is Wilsons Pet Food a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Wilsons Pet Food is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Wilsons Pet Food safe to buy from? Is it a scam?
Wilsons Pet Food has a Trustpilot rating of 4.7/5 based on 415 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).
What is Wilsons Pet Food's EcomScout rating and what does it mean?
Wilsons Pet Food has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Wilsons Pet Food generate?
Wilsons Pet Food receives approximately 332.3K visits per year with estimated monthly revenue of $63.8K - $148.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Wilsons Pet Food use?
We detected 5 Shopify apps on Wilsons Pet Food, including C: Mega Menu, Advanced Predictive Search, Klaviyo Reviews and more. The store uses the "Subs Update 25% Theme - 5 Mar 2026" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Pet Supplies store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Wilsons Pet Food. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.