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61/100
EcomScout

Wingback receives an EcomScout Rating of S (61/100), ranking #9,475 out of 930,129 Shopify stores we track. This Supplements Health & Wellness store attracts 454.0K visits per year with estimated revenue of $102.2K - $204.4K/mo. It offers 174 products at an average price of £75.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$102.2K - $204.4K/mo
Est. Traffic/mo
37.8K
Products
174
Top Market
US (50%)
Top Channel
organic (41%)
Trustpilot
3.7/5 (81)

Store Intelligence Summary

Traffic breakdown: organic 41%, paid 16%, social 13%, direct 11%.

Product pricing: Average price of £75 (range: £3 – £175) — ≈ $96 USD. Mid-range pricing strategy.

Customer trust: Trustpilot score 3.7/5 based on 81 reviews. Good standing with customers.

Top markets: US (50%), GB (29%), IN (6%).

Best-selling product: Fisher Cartridge (£7.95). Other top sellers include Mechanical Pen - Brass, Mechanical Pen - Steel, Cash Wallet - Charcoal.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Supplements Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$12.3M/mo
Total Stores
4,559
Avg Revenue
$3K/mo
Top 10% Threshold
$40K/mo

Competition Breakdown

33%
40%
18%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Supplements market generates $12M/month across 4,559 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Supplements stores earn $40K+/month
  • This store outperforms 93% of Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
  • 226 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
45.7%
Pages/Visit
2.7
Avg. Time on Site
1m 24s
Avg. Product Price
£75

≈ $96 USD

Range: £3 - £175

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Trustpilot65/100
Revenue Performance63/100

Traffic Sources

organic40.9%
paid16.4%
social13.4%
direct10.9%
referral4.2%

Trustpilot Rating

3.7

81 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
49.8%
🇬🇧United Kingdom
29.1%
🇮🇳India
5.8%
🇩🇪Germany
5.8%
🇨🇦Canada
3.4%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Wingback

Is Wingback a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Wingback is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Wingback safe to buy from? Is it a scam?

Wingback has a Trustpilot rating of 3.7/5 based on 81 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (61/100).

What is Wingback's EcomScout rating and what does it mean?

Wingback has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Wingback generate?

Wingback receives approximately 454.0K visits per year with estimated monthly revenue of $102.2K - $204.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Wingback use?

We detected 9 Shopify apps on Wingback, including Infinite Options, Buy Button channel, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Wingback. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Wingback Shopify store analysis • SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: S

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