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World Rugby Shop homepage screenshot

World Rugby Shop

worldrugbyshop.com
S
74/100
EcomScout

World Rugby Shop receives an EcomScout Rating of S (74/100), ranking #1,937 out of 1,192,792 Shopify stores we track. This Rugby Sports & Outdoors store attracts 1.4M visits per year with estimated revenue of $115.3K - $249.9K/mo. It offers 2.5K+ products at an average price of $70.

Analysis by EcomScout Research Team · How we calculate ratings

RugbySports & OutdoorsApparel & Gear
Est. Revenue/mo
$115.3K - $249.9K/mo
Est. Traffic/mo
117.4K
Products
2.5K+
Top Market
US (52%)
Top Channel
organic (48%)
Trustpilot
4.5/5 (403)

Store Intelligence Summary

Traffic breakdown: organic 48%, paid 21%, direct 16%, referral 7%.

Product pricing: Average price of $70 (range: $70 – $70). Mid-range pricing strategy.

Ad spend: Estimated $11.2K/mo in paid search ($134.6K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 4.5/5 based on 403 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (52%), CA (5%), NZ (4%).

Best-selling product: Canterbury Elite Full Custom Sublimated Jersey - Mens ($70).

How is the EcomScout Rating calculated? The S grade (74/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Rugby Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$11K/mo
Total Stores
6
Avg Revenue
$2K/mo
Top 10% Threshold
$136K/mo

Competition Breakdown

50%
17%
17%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Rugby market generates $0M/month across 6 stores
  • •17% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Rugby stores earn $136K+/month
  • •This store outperforms 99% of Rugby competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Rugby

Shop100%Pre-Order36%Block27%Form Builder14%

Best Selling Products

Canterbury Elite Full Custom Sublimated Jersey - Mens#1

Canterbury Elite Full Custom Sublimated Jersey - Mens

$70

Analyzing...
Bounce Rate
39.9%
Pages/Visit
3.4
Avg. Time on Site
49s
Avg. Product Price
$70

Range: $70 - $70

Rating Breakdown

Trustpilot90/100
Traffic Growth80/100
Business Quality80/100
Marketing Efficiency75/100
Revenue Performance63/100

Traffic Sources

organic48.4%
paid20.5%
direct16.1%
referral7.0%
social1.2%

Marketing & Ad Spend

Monthly Ad Spend

$11K

Google Ads estimate

Yearly Ad Budget

$135K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
eastbay218K$0.05$30.2K
rugby66K$0.50$750
gilbert23K$0.38$471
jerseys10K$0.46$7.9K
men's shorts4K$1.06$104

Trustpilot Rating

4.5

403 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
52.1%
🇨🇦Canada
4.8%
🇳🇿New Zealand
4.4%
🇦🇺Australia
4.2%
🇭🇰Hong Kong
3.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (12)

ShopSearchanise4.8Frequently Bought Together4.9Klaviyo: Email Marketing & SMSSearchSpringPre-Order0Form Builder4.8Yotpo Reviews & UGCZipify PagesBuy Button channel3.9BlockGorgias

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Frequently Asked Questions About World Rugby Shop

Is World Rugby Shop a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, World Rugby Shop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is World Rugby Shop safe to buy from? Is it a scam?

World Rugby Shop has a Trustpilot rating of 4.5/5 based on 403 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).

What is World Rugby Shop's EcomScout rating and what does it mean?

World Rugby Shop has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does World Rugby Shop generate?

World Rugby Shop receives approximately 1.4M visits per year with estimated monthly revenue of $115.3K - $249.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does World Rugby Shop use?

We detected 12 Shopify apps on World Rugby Shop, including Shop, Searchanise, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Rugby store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against World Rugby Shop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Rugby store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

World Rugby Shop Shopify store analysis • Rugby • Sports & Outdoors • Unlikely Dropshipper • Rating: S

Last updated: August 9, 2026

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