Wusthof
wusthof.co.ukWusthof receives an EcomScout Rating of S (66/100), ranking #4,490 out of 840,349 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 378.9K visits per year with estimated revenue of $82.0K - $164.1K/mo. It offers 379 products at an average price of £88.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 48%, paid 22%, direct 18%.
Product pricing: Average price of £88 (range: £10 – £175) — ≈ $112 USD. Positioned in the premium segment.
Ad spend: Estimated $1.2K/mo in paid search ($14.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.7/5 based on 77 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (100%).
Best-selling product: Classic Ikon Asian Utility Knife 12 cm | 4 1/2 inch (£79). Other top sellers include 4-Piece BBQ Set, Classic Ikon 2-Stage Hand Held Knife Sharpener, Classic Asian Utility Knife 12 cm | 4 1/2 inch.
Specialty Foods Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Specialty Foods market generates $25M/month across 8,176 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Specialty Foods stores earn $53K+/month
- •This store outperforms 94% of Specialty Foods competitors
- •Low average order value ($0) — consider bundling or upsells
- •464 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Specialty Foods
Best Selling Products
#1Classic Ikon Asian Utility Knife 12 cm | 4 1/2 inch
£79≈ $100
#24-Piece BBQ Set
£99≈ $126
#3WÜSTHOF Digital Gift Card
£25≈ $32
#4Classic Ikon 2-Stage Hand Held Knife Sharpener
£49≈ $62
#5Classic Asian Utility Knife 12 cm | 4 1/2 inch
£59≈ $75
#6Classic Chef's Knife 20 cm | 8 inch
£145≈ $184
#7Classic Chef's Knife 16 cm | 6 inch
£115≈ $146
#8Classic Paring Knife 9 cm | 3 1/2 inch
£82≈ $104
#9Classic Santoku with Hollow Edge 17 cm | 7 inch
£145≈ $184
#10Classic Precision Double-Serrated Bread Knife 23 cm | 9 inch
£129≈ $164
≈ $112 USD
Range: £10 - £175
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1K
Google Ads estimate
Yearly Ad Budget
$14K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| wusthofEasy | 13K | $0.98 | $2.5K |
| chefs knifeEasy | 9K | $0.87 | $783 |
| wusthof knivesEasy | 8K | $0.54 | $334 |
| best kitchen knives | 7K | $0.15 | $107 |
| chef's knife | 6K | $0.36 | $1 |
Trustpilot Rating
77 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
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Frequently Asked Questions About Wusthof
Is Wusthof a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Wusthof is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Wusthof safe to buy from? Is it a scam?
Wusthof has a Trustpilot rating of 4.7/5 based on 77 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).
What is Wusthof's EcomScout rating and what does it mean?
Wusthof has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Wusthof generate?
Wusthof receives approximately 378.9K visits per year with estimated monthly revenue of $82.0K - $164.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Wusthof use?
We detected 6 Shopify apps on Wusthof, including Shop, Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Specialty Foods store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Wusthof. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.