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xo.store

xo.store

Shop exclusive music and merch from the Official XO Store. Vinyl, hoodies, CDs, tees, and more.

56/100
EcomScout Rating
Rank #5,707 of 126,136
Products
57
Category Rank
#33
in Books & Media

Books & Media Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$3.1M/mo
Total Stores
573
Avg Revenue
$5K/mo
Top 10% Threshold
$119K/mo

Competition Breakdown

17%
43%
23%
5%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Books & Media market generates $3M/month across 573 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Books & Media stores earn $119K+/month
  • This store outperforms 96% of Books & Media competitors
  • Low average order value ($0) — consider bundling or upsells
  • 66 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
39.1%
Pages/Visit
3.2
Avg. Time on Site
1m 2s
Avg. Product Price
$38

Range: $8 - $135

Rating Breakdown

Business Quality76/100
Revenue Performance71/100
Traffic Growth60/100
Marketing Efficiency53/100

Traffic Sources

Search40.9%
Direct28.3%
Referrals13.1%
Social11.8%
Mail5.4%
Paid Referrals0.6%

Marketing & Ad Spend

Monthly Ad Spend

$15K

Google Ads estimate

Yearly Ad Budget

$182K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
the weekndEasy267K$0.41$63
xoEasy22K$0.30$4
the weeknd merchEasy5K--
theweekndEasy2K--
xo the weekndEasy2K--

Top Countries

🇺🇸United States
19.6%
🇮🇳India
6.4%
🇨🇦Canada
6.0%
🇬🇧United Kingdom
5.5%
🇲🇽Mexico
5.1%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

the weeknd merchxoxo storethe weekndweeknd shop

Tech Stack & Apps

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag Manager

Sales Channels

Shop

Email Marketing

PrivyPrivy

Social Proof

PrivyHurry Up

Popups

Privy

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

2 Pack USB C Charger Block, Dual Port Type C Wall Charger Fast Charging 20W Power Adapter Cube for iPhone 14/14 Pro/14 Pro Max/14 Plus/13/12/11, XS/XR/X, iPad, Samsung, More

2 Pack USB C Charger Block, Dual Port Type C Wall Charger Fast Charging 20W Power Adapter Cube for iPhone 14/14 Pro/14 Pro Max/14 Plus/13/12/11, XS/XR/X, iPad, Samsung, More

81
$6.29+19%
Untitled Empyrean (Not Book Four)

Untitled Empyrean (Not Book Four)

72
$17.49+22%
Peculiar Stars: A Novel

Peculiar Stars: A Novel

68
$4.99+12%
Vengeance

Vengeance

63
-9%
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Frequently Asked Questions About xo.store

Is xo.store a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, xo.store is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is xo.store safe to buy from? Is it a scam?

We don't have Trustpilot review data for xo.store. However, our EcomScout rating is A+ (56/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is xo.store's EcomScout rating and what does it mean?

xo.store has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does xo.store generate?

xo.store receives approximately 2.5M visits per year with estimated monthly revenue of $130.3K - $304.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does xo.store use?

App detection data for xo.store is being updated. The store uses the "Rhythm-2026.03.2.1-Apr8" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Books & Media store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against xo.store. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Books & Media store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

xo.store Shopify store analysis • Books & MediaRetail • Likely Dropshipper • Rating: A+

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