Zippo
zippo.com.auZippo receives an EcomScout Rating of A+ (58/100), ranking #12,585 out of 893,038 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 432.5K visits per year with estimated revenue of $37.1K - $74.3K/mo. It offers 331 products at an average price of A$62.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 6%.
Product pricing: Average price of A$62 (range: A$10 – A$119) — ≈ $41 USD. Mid-range pricing strategy.
Ad spend: Estimated $78/mo in paid search ($936/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.5/5 based on 10 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (88%), US (6%), NZ (6%).
Best-selling product: Lighter Fluid 4 oz. (125 ml.) (A$9.99). Other top sellers include Classic Street Brass, Butane Lighter Insert Single, Butane Lighter Insert Double.
Specialty Foods Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Specialty Foods market generates $26M/month across 8,995 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Specialty Foods stores earn $50K+/month
- •This store outperforms 94% of Specialty Foods competitors
- •Low average order value ($0) — consider bundling or upsells
- •490 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Specialty Foods
Best Selling Products
#1Lighter Fluid 4 oz. (125 ml.)
A$9.99≈ $6.59
#2Classic Street Brass
A$49.95≈ $33
#3Butane Lighter Insert Single
A$54.95≈ $36
#4Butane Lighter Insert Double
A$59.95≈ $40
#5Yellow Flame Butane Insert
A$59.95≈ $40
#6Classic High Polish Chrome
A$67.95≈ $45
#7Classic Lighter Gift Set
A$37.95≈ $25
#8Classic Brushed Chrome
A$54.95≈ $36
#9Double Arc Rechargeable Lighter Insert
A$67.95≈ $45
#10Lighter Pouch- Loop
A$39.95≈ $26
≈ $41 USD
Range: A$10 - A$119
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$78
Google Ads estimate
Yearly Ad Budget
$936
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| zippo lightersEasy | 4K | $0.18 | $479 |
| zippo australiaEasy | 20 | - | - |
Trustpilot Rating
10 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
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Frequently Asked Questions About Zippo
Is Zippo a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Zippo is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Zippo safe to buy from? Is it a scam?
Zippo has a Trustpilot rating of 2.5/5 based on 10 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).
What is Zippo's EcomScout rating and what does it mean?
Zippo has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Zippo generate?
Zippo receives approximately 432.5K visits per year with estimated monthly revenue of $37.1K - $74.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Zippo use?
We detected 6 Shopify apps on Zippo, including Yotpo Reviews & UGC, Mailchimp, Wishlist Plus and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Specialty Foods store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Zippo. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.