Traffic breakdown: Direct 45%, SearchOrganic 17%, Affiliate 13%, Referrals 7%. High direct traffic suggests strong brand recognition.
Product pricing: Average price of $256 (range: $1 – $650). Positioned in the premium segment.
Ad spend: Estimated $241/mo in paid search ($2.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (76%), VN (4%), DE (3%).
Best-selling product: ZOUPW 450W Portable Foldable Solar Panel | N-Type 16BB IP68 ($469.99). Other top sellers include ZOUPW 480W Bifacial Portable Solar Panel | Foldable N-Type 16BB, ZOUPW 400W Portable Foldable Solar Panel | N-Type 16BB IP68, ZOUPW 350W Portable Solar Panel | Foldable N-Type 16BB IP68.
How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.